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So superficial

Bologna in September. Golden light and good food. What's not to like? Add to this Cersaie – the annual big-top exhibition for ceramic tiles and bathroom furnishings – and it's a stop on the international-trade-fair circuit not to be missed. Missed it? Then welcome to our review...

This year's edition saw plenty of material innovations presented, plus an ever-greater deployment of digital-production technology. The winning brands at the exhibition, however, were the ones who truly harness design. The ultimate value-adder. But it was companies such as Florim and Eccentrico that were particularly successful in communicating the architectural power of surfaces.
Simon Keane-Cowell, Editor-in-Chief
Perfect match: Florim and Rubelli’s i filati di rex collection
At Cersaie this year, the prestigious trade fair for ceramic coverings held in Bologna, two titans of Italian design, Florim and Rubelli, unveiled their exciting new collaboration: their sumptuous i filati di rex collection.

Florim, the leading manufacturer of high-end ceramic tiles based in Fiorano Modenese, Modena has faithfully translated exquisite designs from the archive of Rubelli, the Venetian producer of luxury textiles, on to ceramic surfaces boasting tactile, bas-relief patterns.

The large-scale tiles interweave Rubelli’s designs, which reflect age-old skills in silk production, with Florim’s highly advanced technological expertise. The resulting, highly versatile collection comprises nine designs ranging from decorative damask motifs to contemporary floral or geometric patterns – and demonstrates the successful union of two traditional, perennially popular media: ceramics and textiles.
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Eccentrico: Good things come in threes
At Cersaie this year, directional Italian company Eccentrico launched three collections – Linea, Quadra and Multiforma – that offer a fresh alternative to conventional ceramic tiles and reflect a growing trend for strong colour schemes and immersive interiors.

Linea is, as you might expect, strikingly linear – a bold departure from the orthodoxy of broader tiles. It comes in glossy or matt hues – such as rich, on-trend ultramarine – which can be alternated to create a monochrome yet subtly varied effect. Arranged vertically, these make rooms look taller.

Quadra – a glazed porcelain stoneware tile for floors and walls – allows for punchy, graphic contrasts achieved through 12 possible configurations of its six colours.

Finally, Multiforma’s large-format, square tiles look more classical – although deceptively so: their almost seamless, subtly textured, softly luminous and resin-like finish makes them look remarkably contemporary. 
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Taming nature: Onyx&More, B&W_Marble and Crayons
Florim also presented two bold collections – dramatic homages to nature – that simulated raw rock formations with all their unpredictable tones and patterns. One of these, Onyx&More, by Casa dolce casa – Casamood, which has been embellished with porphyry, resembles onyx with its complex markings, infinitely subtle tones and mineral qualities clearly visible. Onyx&More transforms interiors into unique spaces since no pattern can be easily replicated – an effect amplified in expansive, open-plan living areas.

Another collection, B&W_Marble by Floor Gres, offers several permutations of elegantly graphic, marble-like finishes, including the bold variation, Pebble, with its riotously random patterns that provide endless visual interest.

By contrast, the third collection, Crayons of Cerim, with its calming bands of eight pastel hues, pleasingly evokes the playful, jaunty mood of 1950s interiors. Overall, the collections highlight Florim’s adventurous desire to innovate and experiment.
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