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You have to be there: retail spaces that buy into experience
Online, retailers can provide more choice, better service and a more comfortable showroom. What they lack, however, is occasion. These bricks and mortar stores make in-person shopping special again. Read more
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The new lounge program Yonda by Wilkhahn
In spring, the sustainable shell chair Yonda was launched. Now Wilkhahn is following up with a matching lounge series. The designers echoed the distinctive style by fusing the armrests with the shape and came up with a roomy, upholstered seat shell. Find out more
Photo: SFAP
Reflective surfaces in retail spaces
Tasked with creating experiential retail spaces that attract and engage potential customers, interior designers and architects today have a range of tools at their disposal. Not least among them, shiny ones… Read more
Photo: Patryk Lewiński
Laurella Fashion Store, Poznan, Poland, by mode:lina
When Laura Reiss-Vogel and Marcin Vogel entrusted mode:lina with designing the space for their Laurella store in Poznan, the goal was to make it the pinkest and most instagrammable place in Poland. Read more
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USM Haller – Minimalistic Modularity in Retail 
Rachel Comey is a fashion designer who does things differently. To display her collection in her New York flagship store she wanted elegance and quality without giving up functionality and adaptability. On point with USM. Find out more
Photo: Adrià Goula
External Reference
External Reference is an award-winning architecture firm based in Barcelona, founded and directed by Carmelo Zappulla. The studio creates experiential spaces that break the boundaries between architecture, art and digital tools. Read more
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