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Photo: Fillioux & Fillioux

Paris, je t'aime

Specification is the name of the game at this January's edition of MAISON&OBJET in Paris.

With interior architects and designers Philippe Boisselier and Noé Duchaufour-Lawrance tasked with delivering an engaging scenography, the fair – held once again at the city's Parc des Expositions in Paris Nord Villepinte – has been given an overhaul in terms of organisational logic. Visitors will be invited to get up close and personal with high-end products and materials across three new hubs – Maison, Objet and Luxury, Design and Interior Decoration.

Of particular interest to architects, interior architects, designers and planners will be Luxury, Design and Interior Decoration, and the ACTUEL Contract exhibition, which brings together textile producers, materials experts, as well as specialists in bespoke furniture, coverings and lighting. Also of interest: the DESIGNERS' STUDIO in Hall 8, which, open to specifiers and labelled SpecialArchiDesigners exhibitors only, offers a comfortable and practical workspace and hospitality area in which you can get down to business.

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Architonic Guide: Maison & Objet 2016

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Preview of MAISON&OBJET PARIS January 2016

Text by MAISON&OBJET

MAISON&OBJET PARIS: a new floor for renewed energy 

From Friday 22 to Tuesday 26 January 2016 - Parc des Expositions Paris Nord Villepinte

MAISON&OBJET PARIS now offers new organization applied at the last show, strengthened appeal to high-end specifier markets. Breaking tradition with the standard presentation by sector, this new organization paves the way for new discoveries and brings renewed energy. It was created to monitor the evolution of the decoration markets, but also to ensure better distribution between retail and contract.

Here is an overview of the highlights of the next show, organised into three new hubs : Maison, Objet and Luxury, Design and Interior Decoration.

 

The Luxury, Design and Interior Decoration Hub (Halls 7 & 8) – Paris: an international luxury showcase

In January, MAISON&OBJET PARIS celebrates the most upscale French and international brands. Spanning all of Hall 8, SCÈNES D’INTÉRIEUR PARIS presents the latest collections from major manufacturers and retailers. From Christofle to Moissonnier, from Ralph Lauren Home to Fendi Casa, some fifty exhibitors will share this very selective environment, with the additional bonus of the Club and the Designers’ Studio.

Designer Noé Duchaufour-Lawrance was asked to do the scenography, and he also worked on Hall 7 for SCÈNES D’INTÉRIEUR GALLERY, reserved for the most exclusive names in luxury. NOW! DESIGN À VIVRE, with scenography by Philippe Boisselier, continues to gain ground.

 

Photo: Maison&Objet

Lighting in the spotlight

In NOW! DESIGN À VIVRE, creation in the realm of light could be an environment all of its own. Show after show, the options on display become ever more numerous, illustrating a great multiplicity of styles. Two new exhibitors set the tone for this diversity so sought-after by those in the specifier market. First, lighting from Serge Mouille presents authentic reproductions of lights by the famous artist-silversmith. Then Sammode, an expert in technical lighting since 1927, brilliantly expresses the language of industrial style.

They join other exhibitors that are well-known at the show: some embody designs of the past, like rerelease expert DCW or Italy’s Martinelli Luce. Some focus on contemporary design, like Blackbody, Le Deun, Arpel Lighting or Designheure.
Still others demonstrate interesting work with raw materials, like the Czech company Brokis, which works glass with modern flair, Japan’s Bunaco, which turns wooden ribbons into poetic objects, or the Italian maker Caino, a master in the art of metallic openwork. Behind all this is a sense of strong market expectations for originality and performance, as lighting is one of the keys to success in most architectural undertakings.

 

Photo: James John Jetel, Inc.

The “Home Working” Trend

The advent of new technologies means the working population is increasingly mobile. Today, it is not uncommon to have a second office at home or even to work full-time directly from home. Conversely, service companies are redefining the contours of their environment, no longer just to improve brand image, but also to encourage collaborative work and creativity among their employees.
It’s a short distance between “home office” and “office just like home,” and several exhibitors at NOW! DESIGN À VIVRE help visitors bridge that gap. Among them, office specialist Bulo is exhibiting for the first time at the show.

Another one to watch: Tabisso, which, in January, will display a new chrome finish on its collection of Ciel! armchairs designed by Noé Duchaufour-Lawrance, and which elegantly decorated the headquarters of the California company Procore. Tabisso will also present its Typographia chair, chosen by French start-up BlaBlaCar for its reception area. Or Muuto and the British brand Ercol, with extensive collections that let any company create a very trendy “third space”.

The Maison Hub (Halls 1, 2, 3, 4 & 5B) – Textile and home linens out to win over new markets

The process of integrating Textile into the COSY and ELEGANT decoration environments continues. As was the case in September, the sector’s exhibitors, traditionally all in Hall 2, are now also in Hall 3 in a “boutique” environment, and in Hall 4, in a setting with greater focus on the contract markets. Now that they are better integrated into the broader decoration concepts, they are able to find new markets and demonstrate their ability to offer décor concepts with significant added value. This strategy appeals to both visitors and exhibitors, as demonstrated by the return of brands such as Jacquard Français, presented in the ELEGANT sector, or Garnier Thiébaut.
 

Photo: Maison&Objet

ACTUEL Contract: a new environment of architectural solutions for specifiers

ACTUEL is a dynamic sector driven by the passion for contemporary style. In January, the ACTUEL Contract environment will become central to this sector, featuring new exhibitors like Gautier. It brings together fifty brands, all dedicated to architectural solutions. Among them are the textile producers previously in Hall 7, materials experts, and specialists in custom furniture, coverings and lighting. Twenty five Italian high-end tile companies will also be exhibiting there for the first time, gathered by their confederation for the occasion.
In addition to this offer, specifiers can explore the materiO’ stand and take advantage of the services provided by a contract meeting area at their disposal.

 

Photo: Greg Sevaz

EVENTS, MAISON&OBJET PARIS JANUARY 2016

“L’ESPACE CONFERENCES” Hall 7

From hospitality to retail, from exceptional designers to advanced solutions for interior design and trend analyses, the Conference Room will host 5 lectures a day.

Photo: Edouard Ducos

“L’ESPACE RETAIL” Hall 6

Exploring best practices, studying emerging trends and sharing experiences: come and listen to advices dedicated to retail outlets conducted by retail specialists.

Photo: Edouard Ducos

DESIGNERS’ STUDIO Hall 8

You're sure to love this workspace and hospitality area which provides a venue for private meetings with your colleague, your clients, your suppliers... away from the hustle and bustle of the show. There are computer terminals if you need to go online, and a dedicated team to give you information about exhibitors labelled specialARCHI.DESIGNER's know-how and innovation, all in a setting created by interior architect and designer Philippe Boisselier. This space is only for specifiers (architects, interior designers, designers, decorators, hotels owners,…), exhibitors labelled specialARCHI.DESIGNER and journalists.

Architonic Trend Analysis 2015 at Maison & Objet 2016

As the world’s leading research tool for the specification of premium architectural and design products, Architonic gains deep insights into developments in the architecture and design markets.

What were the most searched-for premium brands in 2015 or what materials are currently trending? At Maison & Objet, we’ll present the latest results as an infographic in the entrance area of Hall 7.

Underpinned by a long-standing collaboration with the most important premium brands, the data conveys a representative picture of current market developments. Thanks to the high level of traffic on Architonic, the data is also informative and reliable. Architonic has more than 44,000 visitors a day, with 70 per cent of them using Architonic as a professional resource.

If you would like to arrange a meeting with one of our representatives at imm cologne, please drop us line at: info@architonic.com

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