As a leading manufacturer in the premium segment, Dornbracht represents the ultimate choice in reliability and value. Customers rightly associate every product from Iserlohn with the promise of documented quality of manufacture and exclusivity. Dornbracht also puts the premium brand aspiration in a far wider context. As both the driving force and patron of a constant, artistic debate on the subject of water, the Iserlohn-based company has gained an innovative insight into bathroom and kitchen environments – and has derived numerous product ideas from this. The Dornbracht brand is now a symbol for knowledge and cultural inspiration covering every aspect of the element of water.
Since the mid-nineties, Dornbracht has been initiating and promoting contemporary art and culture projects all over the world, with the aim of exploring its own cultural identity. Artists work freely in their particular genre on generously interpreted tasks in a series of projects on a particular subject, brought together under the name "Dornbracht Culture Projects". Those who have taken part so far include Jürgen Teller, Rosemarie Trockel, Yves Netzhammer, Marc Quinn, Mark Borthwick and Thomas Rentmeister.
Managing Director Andreas Dornbracht sees this cultural commitment as an ongoing discourse, which will help the company to explore its own inner compass. "When looking for innovation, for something new, art can polarise, can challenge taboos and go beyond limits. We want to learn from this."
Positions taken from the artistic debate have often found their way into the strategies and developments of the Iserlohn-based company. The Edges series, for instance, was the starting point for looking at bathrooms in a new light, as places for daily cleansing rituals. Dornbracht then defined the concept of ritual architecture and placed the fittings of the MEM, Tara .Logic and Elemental Spa series in visionary ritual bathrooms. Exhibitions like “The Farm Project” and “Global Street Food” were ideal starting points for the development of the products and product ranges of Water Zones for the kitchen. As a premium brand, the Dornbracht brand thrives on quality of materials and workmanship, on unmistakeable design and on functionality. But it also thrives on promises such as exclusivity and the expression of individual existence – where exploration of cultural identity links in and assists the brand's constant learning process. As Andreas Dornbracht says, "Nowadays the Dornbracht brand signifies knowledge, ideas and inspiration covering every aspect of the element of water. Architecture, lifestyle, design, technology and culture are the foundation for all this."
Architecture and design
You could ask the interior designers of top hotels on every continent, why they decided on Dornbracht – in the Grand Hyatt in Tokyo, for instance, or in the Ritz-Carlton in Moscow. Or you could talk to the jurors of the many international design competitions in which Dornbracht's unique products have won an award. Ultimately, the answer you always get can be summed up in one word - quality. Dornbracht sets the highest standards for the design, materials and finishes of its fittings. And when the product has left the Iserlohn location, the company also ensures the quality of the workmanship of the tradespeople, by intensive training and long-term partnerships.
"We represent a consistently high standard and provide the highest quality of manufacture", says Managing Director Andreas Dornbracht and points out that this is only possible because the family owned company still produces 100% of its products in Germany.
Dornbracht represents quality that is 'Made in Germany'. The design of the products is an expression of individual culture in kitchen and bathroom and does not follow fashionable trends. Although Dornbracht fittings, such as the classic ‘Tara' design, have been copied many times, nothing has ever achieved such creative and functional durability. The products, fittings, accessories and systems, such as the new ‘Ambiance Tuning Technique’, are unique and irreplaceable. Production takes second place to design. This is part of the Dornbracht quality.