Normann Copenhagen’s flagship store in Copenhagen – designed by Hans Horseman and Britt Bonnesen – contains a basement gallery with a pink theme that invites customers to experience its products in an immersive setting. Photo: Jeppe Sorensen
With your heart's desire a click away, bricks-and-mortar retailers are appealing to that which cannot be quenched online. Featuring texture, tech, colour and a whole lotta cool, Architonic’s international round-up of the latest retail projects is an ode to the senses.
Monochromatic showrooms of black marble powder and millennial pink, never-ending bookcases and programmable pixel shelving encourage a greater level of interaction than “just browsing”. So, go ahead. Take more than one look. A brave new world awaits...
What's in this newsletter? Event Agenda June 2017 More In Store: New Retail Architecture Material Tendencies N°42: Maarten Baas Further Articles from the Architonic Magazine Inspiring Search Results N°66: Modular Structural Systems Inspiring Spaces N°57: Shop Interiors Architecture and Design Projects on Architonic
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Nearly 70,000 square metres – that much will be occupied by expositions during the second edition of Warsaw Home – the largest furniture fair in Central and Eastern Europe. It's almost three times more than a year ago! This spectacular scale-up's a proof of the rank and the interest it raises among exhibitors and participants. Warsaw Home – this fresh new event is a platform for business with Polish producers – acknowledged players of global furniture and decorative industry. Warsaw Home already collaborates with such brands as Elle Decor, Vitra and Zieta Prozessdesign, which bring out the standard of the event.
MORE IN STORE: NEW RETAIL ARCHITECTURE Text: Alyn Griffiths
The retail revolution brought about by online shopping has had a profound effect on the architecture and design of the high street. Both established and emerging brands are seeking out new ways to encourage shoppers to visit their outlets in order to optimise this valuable real estate.
The monochrome treatment of AN Design’s concept store for Chinese fashion label Heike in Hangzhou, China, is achieved using a black marble powder that lends texture to the surfaces. Photos: Yujie Liu
Designers are increasingly being tasked with developing retail environments that reward those who do make it off the sofa and into stores. Their role is to provide experiences that are different to those available in the digital realm. The best examples use space, colour, texture and interactive elements to transform shopping into an event that stimulates the senses and immerses consumers in the world of the brand.
Architect Li Xiang’s interior for the Zhongshuge bookstore in Shanghai’s Réel Mall borrows elements from city streetscapes to create an environment offering a range of distinct experiences. Photos: Shao Feng
Demonstrating how a brand’s identity can be translated directly into a store interior, local studio AN Design created a monochrome space above a furniture store in Hangzhou, China, for fashion label Heike. The company’s predominantly black clothing informed a dark material palette that helps to create a moody space dominated by a series of geometric structures.
The Architonic team caught up with Dutch designer Maarten Baas to discuss creativity and what he would do if forced to work with only one material.
Maarten Baas: “My way of working is never one way. I feel what keeps it fresh is the explosion that happens in your head when you don’t know what to do with the material. So if I was forced to work with only one material, I think I would quit my job.”
FRANKE – the leading kitchen brand with a whole lot of Swiss heritage – knows how to multitask. Its new Chef Center transforms the conventional sink into the ultimate operational and entertaining hubs, perfect for open-plan living.
The first impression counts! In the colourful and popular pedestrian zone of the large city, only a fraction of a second plays a decisive role whether or not the pedestrians’ eyes are captivated amongst numerous shop windows. Here it is essential to surprise the target group and to attract attention. Maybe through the excitement of looking secretly through a keyhole? In this way, Designplus used the keyhole as a key visual for the cross-channel campaign for the reopening of a department store. Have a look!
INSPIRING SEARCH RESULTS N°66: MODULAR STRUCTURAL SYSTEMS
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