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Moow
Architonic ID: 1220003
Year of Launch: 2013
The soft expression of Moow adds an exciting new dimension to a functional rail system. Moow comprises wall-mounted whiteboards, a wheel-mounted writing board, a wall rail and flipchart hooks. The Moow writing board has an E3 whiteboard surface. White-enamelled sheet metal on the back. The frame is in rounded, raised thin SEBS plastic. The mobile writing boards have discreet wheels at the top, making them easy to move back and forth on the wall-mounted rail. They can also be removed from the rail and inverted for use as separate writing boards leaning against the wall. The wall rail is made from environmentally friendly ASA plastic.
Magnetic boards, White boards
Conference / Meeting, Contract, Office

Sweden
born 1974 in Malmö. Educated at the Konstfack University College of Arts, Crafts and Design. He attended Carl Malmstens school and Steneby school, and studied furniture carpentry and design. Stefan Borselius is an ingenious designer with a head bursting with ideas. He can be quiet and thoughtful, but when he speaks out he’s quite the verbal gymnast, an art he balances with being an equally inventive and an aesthetically pleasing designer. Stefan’s choice of career was inspired by his grandfather and great grandfather who were both skilled furniture carpenters. Stefan prefers to call himself a carpenter, and he believes that hands, thoughts and precision are all important tools of his occupation. Right from the function and material of an object through to the final product, Stefan wants to create furniture for our time and our way of living, our here and our now. When he works with a product, Stefan Borselius leaves nothing to chance, but goes methodically and whole- heartedly through every single detail, every function and every characteristic which a material or a technique can offer. He pushes the boundaries of what is possible to produce, and would rather give up and pursue another route than not produce anything at all. He leaves no stone unturned in his quest for a solution. As a result, his products have a strong sense of identity which already answer unasked questions in their strong expressionism.