Photographer: Tom Bisig

Venue Forum with view of dieForm

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

Venue Forum with view of dieForm

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Photographer: Tom Bisig

Snapshot of the space beforehand

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

Snapshot of the space beforehand

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Illustration of operational concept, link to virtual showroom

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

Illustration of operational concept, link to virtual showroom

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For the design exhibition at the stilhaus, Bureau Hindermann has combined the wonderful world of the oriental bazaar with modern design and innovative technologies. With the result that there is a gratifying absence of ankle-biting sales people.

The stilhaus in Rothrist is not only a showcase for familiar brands, it is also a platform for small enterprises wishing to display their well designed products. On the ground floor of the permanent exhibition, around 600 objects from 70 exhibitors are on show. Products range from furniture, lighting and accessories to three-
wheelers and snow blowers. Based on a well thought-out concept and a clear layout, Bureau Hindermann has managed to prevent dieForm from degenerating into a trade exhibition.

There are no corporate videos or celebrities vying for attention. There are no glaring neon signs, no scantily clad hostesses and no pushy salesmen. Emerging from an underlit background, illuminated products take pride of place on uniformly designed podiums. But rather than creating an atmosphere of solitude and emptiness, they have immense appeal. They don't want to be looked for by the visitors, they want to be discovered. Additional information about each product can be found on multimedia displays or via QR code in the virtual showroom (app and website), where the products can also be ordered on the spot.

The striped thoroughfare leads visitors from one stand to the next. The way is lit by individually designed lamps made from corrugated acrylic glass. Mobile partitions serve as dividers. These are unique creations of flocked trapezoidal sheeting and painted struts, reminiscent of freight containers or construction sites. Not
only do the struts make it easier to shift the partitions, they also provide the power supply. The struts are connected to the suspended lighting rig, cleverly providing each stand with power.

Client:

stilhaus AG

Design team:

Bureau Hindermann GmbH

Photographer: Tom Bisig

Entrance area

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

Entrance area

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Photographer: Tom Bisig

Product presentation

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

Product presentation

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Photographer: Tom Bisig

More detailed information via label and QR code and post card

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

More detailed information via label and QR code and post card

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Photographer: Tom Bisig

Modular exhibition architecture

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

Modular exhibition architecture

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Photographer: Tom Bisig

The “tu_nique“ lamp, especially designed for dieForm

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

The “tu_nique“ lamp, especially designed for dieForm

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Photographer: Tom Bisig

Broad range of diverse products

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

Broad range of diverse products

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Photographer: Tom Bisig

Staircase created for the dieForm exhibition

Conzept and layout of the dieForm exhibition at the stilhaus by Bureau Hindermann | Trade fair stands

Staircase created for the dieForm exhibition

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