Seleform AG and Seledue
Seleform AG founded in 1960, specialists in selling residential and contract furniture, have set themselves the task of promoting good design. As a long standing general agent of Thonet GmbH, clearly the famous chair manufacturer from Germany and the Dutch cushioned furniture manufacturer Artifort, Seleform AG is responsible for sales and marketing in Switzerland together with the furniture trade in the design sector.
In 1989 Heinz Ryffel started an intensive collaboration with the Swiss designer Kurt Thut and later also with his son Benjamin Thut. Products such as chairs, tables folding screens, primarily made from aluminium, emerged from this. Further new products have been brought onto the market with the Swiss designers Urs Esposito, Reto Kaufmann and Stefan Zwicky. Heinz Ryffel, owner of Seleform AG, decided to create a new label for the internal developments of the Swiss designers.
Therefore Seledue was registered as a new brand name in 1993. Seleform AG manufactures products and sells them worldwide to the furniture trade in the design sector.
It is important to us to follow clear, simple and timeless ideas in the development of utility objects and strive for a high design and product quality through optimum use of personnel and material.