The story of the camouflage couture idea is as follows:
Nina Levett had started a degree in Architecture at the University of Applied Arts in Vienna but never finished because she moved to Italy for several years and had a family. When she separated from the father of her children, she returned to Vienna and wanted to study fashion design. For the entrance exam she had to chose a theme, and do a fashion collection, so she chose 'fashion for the housewife'. The designs worked with the fact that the woman of the house has historically been seen as a sort of household object; looking nice, perfect body, being sexy and speaking rarely. So, she thought the perfect clothing to go with this idea of the 'housewife' could be pieces that make her disappear; they would be the same color and print as the tiles in the bathroom, or as the sheets on the bed, all blending into one.
She now uses these designs with wallpapers, home textiles, and fashion articles; all the things that we use to make our homes and lives perfect. The idea is to show the perfect home, swallowing the perfect housewife with her perfect husband, and make them ridiculously invisible so that they become accessorized by their wish to be seemingly perfect people.