120 x 83 x H 70/37 cm
Great masters for the little ones - Baby Utrecht, for a family Christmas
This Christmas Cassina presents the Baby Utrecht armchair for the smaller family members. The iconic Utrecht armchair, designed in 1935 by the architect Gerrit T. Rietveld and produced exclusively by Cassina since 1988, has been proposed for the holiday season in a 30% smaller version, result of the work carried out in close collaboration with the heirs of the Dutch master. The Baby Utrecht, which conserves the same characteristics as the original armchair such as the visible white stitching, has been ergonomically adapted for children from approximately 3 to 8 years old. This new interpretation is available in an easy to wash yellow, red and blue faux leather, the ‘pure’ colours typical of the neoplasticism movement and present in many of Rietveld’s projects, as well as two types of red fabric. Baby Utrecht is available at the best Cassina dealers worldwide from November 2015.
Take away design as a gift idea
In addition to the Baby Utrecht, Cassina offers to its dealers a series of small objects for their holiday window displays including the miniature models from the LC Collection (Le Corbusier, Jeanneret, Perriand) and the Réaction Poétiqueaccessories by Jaime Hayon: take away gift ideas that can be easily transported in their specially designed boxes.
Baby Utrecht, kick off for the C90 celebrations, 2016-2017
The Baby Utrecht armchair is the first proposal of a more ample package of products that Cassina will present in the new year as a preview of the preparations for the company’s extensive 90th anniversary celebration programme (1927-2017).
Bertjan Pot designs an exclusive fabric for three Collectors’ Editions of the Utrecht armchair.
The artist Bertjan Pot has designed a bespoke textile in three jacquard versions for the Utrecht armchair giving a contemporary twist to this icon by Gerrit T. Rietveld. The architecture of the armchair is reflected in the innovative workmanship of the Boxblocks fabric which is made up of 8 coloured threads mixed 2 at a time to create 19 different colours on a template which outlines the shape of the armchair. Carried out with an advanced computer controlled jacquard weaving machine, the result is a unique and perfectly balanced geometric pattern in which the combination of triangles is never repeated. A homage to Dutch creativity, each unique Boxblocks version fits 90 limited edition pieces like a tailormade dress, for a total of 270 models, which are progressively numbered to guarantee the Cassina mark of authenticity. The Utrecht armchair was designed in 1935 and has been exclusively produced by Cassina since 1988.
“My concepts are never single lined or step by step but they are always a meeting point of different ideas and feelings. For the Boxblocks textile of the Utrecht it was important for me to do something today that was not technically possible at the time of the armchair’s creation. The pattern is inspired by the modernist ‘block-sculptural’ shape of the chair itself. When talking patterns there are generally two types, one is the pattern that respects the product and enhances its shape (think traditional tartan checks and stripes), the other is the pattern that crosses seams and dazzles its actual shape (think zebra stripes and large organic flower prints)… this one does both.”