George Rice

George’s passion for creativity is driven by a need to rationalise. His approach is to always think laterally and to take several steps back in order to clearly see an objective, “That’s where the simple and beautiful solutions are often found”.

Having travelled extensively before settling in London, George is influenced by architecture, civil engineering, aviation and the lateral thinking which lies behind them all.

Amongst George’s heroes are pioneers such as Richard Buckminster Fuller. George recognises the forward thinking of this futurist who back in the 1960’s spoke of the importance of sustainability, efficiency in design and the limitations of the world’s resources.