In 2004, designer Massimo Luca conceived the ADL project, with the aim of creating technologically advanced products that are also interior architectural elements. His experience in the field of design, combined with his way of thinking, which looks towards the future, determined the direction of the company. ADL focuses on creating doors that are not simply furnishing items, but which complete a room by becoming part of it.
ADL doors stand out because they transform into doorways that sub-divide rather than divide spaces, at the same time connecting them, creating what Ludwig Mies van der Rohe defined as “flowing spaces”. Being able to merge technical-aesthetic quality and high technology is the result of Massimo Luca's intelligent sensibility which, together with his own professional experience in the world of interior design, soon enabled him to cross the national borders, making ADL one of the most important players in the international market.
After his studies in Urban Planning at the IUAV, Venice's technical university, Massimo embarked on a twenty-year-long career in avant-garde design studies, where he got in touch with many important designers. He subsequently cooperated with relevant companies in the world of interior design, ranging from kitchen planning to furniture and hi-tech aluminium products. His cultural exchanges with designers such as Karim Rashid, Carlo Colombo and Ross Lovegrove also proved really important for Massimo. His many successful projects are now hosted in buildings made by the likes of Armani Casa, Matteo Thun and Renzo Piano.
The stylistic exercise made during those years, coupled with a meticolous study of the materials -specifically the match between aluminium and glass- brought Massimo Luca to develop an eclectic way of thinking which goes beyond the mere aesthetic vistuosity, leading his design objects into the land of hi-tech functional innovations.
Therefore, his doors become not just interiors' objects, but also crossings into the future in today's living spaces, openings which do not divide areas, but instead create a synergy between them, thus creating what Ludwig Mies Van der Rohe called "fluent spaces".
“Show the future that ADL doors want to open onto living spaces”, this is the inspiration behind the style and architecture of the ADL showroom.
Situated in the company’s headquarters in Vicenza in Via Preazzi 79, it is a welcoming, cool and dynamic space that fully represents the brand values and quality. Designed as an effective showcase to highlight the Made in Italy products, the ADL showroom is an exhibition itinerary that combines high-tech with an eclectic design of various types of product.
