Rom & Tonik families

We are industrial designers hell bent on making our living spaces into better places. Whether it’s a work space, social space, or a private space, we believe that functional, sensible and great design promotes your focus and ultimately, your wellbeing.
Our vision
We tend to see ourselves as workspace innovators. Our focus is to improve how people experience their daily workspaces. Through introducing natural materials like wool in a new context with an appealing design, we believe that your working day will improve. 
Innovation is a widely used term with many definitions. Our view of innovation is to address problems and challenges through design and make the solutions available to the end users. Rather than adding functionality because we can, we always ask why, and start the design process by trying to solve a problem.
“Being a designer you want to challenge every norm and every "..that´s how we usually do it". This was how the idea of the FeltTile came along.“ 
Mats – Founder and product manager
“We discovered that wool is a brilliant raw material. It has a lot of great technical properties. It is for example a natural flame retardant, absorbs moisture and dampens sound surprisingly well. At the same time wool is entirely natural and when realizing that rough sheep’s wool is redundant in many areas across the world we saw a unique opportunity in making use of this resource.”
Birgitte – Founder and CEO


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