A newborn baby is the most precious of all things on this planet. The sophisticated brand, mimijumi, offers a range of products that go hand in hand with the exciting experience young, fashion forward families will have. We helped mimijumi in creating the initial vision of the brand and then designed everything from Brand Strategy to tangible assets such as Logomark, Wordmark and Brand Guidelines for our clients’ everyday use. Later, we conducted in home interviews with new parents to learn about the pain points of existing baby bottles. With the gained knowledge and the input of the entire team, we designed the award winning, simple to use and loved by babies bottle.

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