...of design remains undisputed. If it's April, it's Milan Design Week – the biggest and most-visited design event internationally, which is remains as much of a platform for making new professional contacts as it is for encountering new products.
Beyond the Salone del Mobile and its 370,000-plus visitors, the city as a whole – with its showrooms, exhibitions and installations – becomes a total design stage, with Brera Design District, Superstudio's SUPERDESIGN SHOW, Ventura Lambrate and Ventura Centrale being special highlights.
A big landscape like Milan requires an expert guide. Start your fair-planning now for both the Salone and the Fuorisalone by downloading Architonic's indispensable Architonic Guide Salone del Mobile Milano 2017 here.
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A concept as simple as it is rich in meaning. A natural gesture that sums what you will be able to experience in our space at Euroluce. On this particular occasion our stand will be given its green lung: plants, vertical gardens and lush flower beds, a symbol of our growing focus on sustainability. In addition to this feature we wanted to include an element that will further enliven our stand: movement. The light that you will “breathe” in Milan will be dynamic, ready to interact with people and to adapt to the new demands of daily life. Come and find out at Euroluce from 4 to 9 April.
Pavilion 13, Stand F08-E09
N°39: STEFANO GIOVANNONI
Blurring the boundaries between art and design, the work of Italian designer Stefano Giovannoni always tells a story. Like a chef, he adds just the right amount of colour and a twist of humour to his designs, to touch people on an emotional level.
Stefano Giovannoni: I think design has to be democratic. With plastic, you can produce highly sophisticated shapes at a price that is accessible to a wide range of customers.
Dome is a seating collection that brings to mind the glorious tradition of the bistro chairs with curved silhouettes and generous shapes. Designed by Odo Fioravanti for Pedrali, it recalls the domes of the monuments adorning a lot of cities all around the world. Delicate details of the injected polypropylene are reminiscent of the joints of solid wood. The version with a perforated shell features a texture recalling industrial metal plates.
Pedrali will display its new collection at Salone del Mobile 2017 in a “Solid geometry” set-up (Hall 10, Stand B19-C28), designed by the Milan-based studio Calvi Brambilla.
TREND ANALYSIS: ARCHITONIC TOP 100 DESIGNERS 2016/17
With the Salone del Mobile Milano fast approaching, there's no better time to reveal the premier league of creative minds that shape the design world today.
Ranging from living legends to young talents, Architonic’s new Top 100 Designers ranking features the most popular designers and architects actively searched for by users of architonic.com over the course of the past 12 months.
BRERA DESIGN DISTRICT 2017 Text: Brera Design District
During the week of Fuorisalone 2017, on stage in Milan from April 4th to April 9th, Brera Design District will enjoy its 8th edition. The theme of this year stems from Bruno Munari’s claim that “Designing is a game and playing is design."
We reflected on and discussed about various topics regarding design and project planning, among them smart cities, graphics, hybridisation, interaction design and gamification. The success gained by this last topic was what really inspired the choice of the theme. A reflection on the practice of the game as an opportunity to design, in particular on the importance that gamification may acquire in service design and in the interaction and communication between brand and customer.
The theme is a quote by Bruno Munari and strongly refers to his imaginary and design approach. Munari worked a lot on the concepts of the game and the toy. In "Da cosanascecosa", he wrote: “We should also create didactic toys for adults to remove prejudice and train the mind, to set hidden energies free."
Superstudio Più – Via Tortona 27 – Milan Press Preview 3rd April 2017, 3pm - 8pm (press only) 4th - 8th April 2017, 10am - 9pm 9th April 2017, 10am - 6pm
17,000 square metres of exhibition space, 130,000 visitors and 2,270 registered journalists in 2016 alone, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies, but also young innovative ones, start-ups, self-design, young independent creatives. All of this at SUPERSTUDIO, the iconic place for design in Milan, pioneer of the phenomenon of FuoriSalone in the neighbourhood.
SOME PREVIEWS: Superstudio’s SUPERDESIGN SHOW paints itself with the theme chosen for 2017: “TIME to COLOR!” and proposes spectacular installations that highlight the product: Tokujin Yoshioka for LG, artist and designer hosted in the main permanent collections of Moma, Centre Pompidou and other prestigious museums; the incredible Japanese glasses of AGC Asahi Glass in collaboration with Jin Kuramoto and praised Raw Edges studio in London; a whole pavilion is dedicated to the best emerging Polish design by Dorota Koziara; the acclaimed French artist and photographer Charles Pétillon for Sunbrella; PepsiCo project with Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, chef Davide Oldani, Studio Job, Patricia Urquiola and many more.
An international research all over the world with the “Discovering: People & Stories” exhibition, new proposals of new creatives of design with the artistic collaboration by Alessandro Guerriero, the Selected Objects, collective exhibition dedicated to small and medium-size companies, and Materials Village, the best of innovation for materials by Material ConneXion with a great installation by Patricia Urquiola Studio for 3M. Furthermore, Alessandro Ciffo, Daniela Gerini and Letizia Marino present three new exhibitions enterely dedicated to color.
SUPERDESIGN SHOW is a project by Gisella Borioli. Artistic direction by Architect Carolina Nisivoccia.
From 4 - 9 April, during the Salone del Mobile, a design tsunami will wash over Milan. It’s right in the city centre, at the Milan Central Station, it is in Via Ferrante Aporti 9-21, where you’ll find some of the finest exhibitions at the freshly inaugurated Ventura Centrale, the latest event by Ventura Projects.
We are happy to announce the eighth edition of Ventura Lambrate 4-9 April 2017! To prepare your visit for Ventura Lambrate and Ventura Centrale download the floorplan here. We hope to see you there!
General opening hours Ventura Lambrate fair: Tue. 4 April – Sat. 8 April 10:00 – 20:00 Sun. 9 April 10:00 – 18:00