Siemens

In connection with the construction of the new Siemens headquarters in Munich, unit-design was commissioned to conduct a thorough revision of the company's corporate signage.
The project replaced the previous fixed modules of square, white plate holders with contemporary signage based on flat formats offering more flexibility in terms of layout.

When the new corporate signage was being developed, both the technical requirements, such as flexibility, modularity and adaptability to suit global use, and the aesthetic requirements were fulfilled. The result was a system that radiated quality, ease of use and a minimalist appearance and conveyed the corporate values of responsibility, innovation and excellence.

The system was based on pylons as well as wall, ceiling and door plates, with two design versions. In addition to these there was direct lettering, establishing a stronger link to the applicable architecture, and capable of taking on the role of spatial graphics.

The door plates developed by unit-design are a key part of the new corporate signage for Siemens.

They combine a minimalist, high-quality look with innovative functionality that makes it incredibly simple to change the printed inserts.

To do this, it is possible to tilt the glass cover forward up to a defined angle without having to remove it. The insert can be replaced easily and is held in the required position.

Printing on the rear elegantly conceals the necessary equipment.

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