WHEN IN MILAN...

Rome may have bagged the soubriquet of the Eternal City, but Milan endures as the undisputed revolving door of the international design industry. Miss other fairs? Maybe. Miss this one. Nah. If it's April, it's got to be Milan Design Week – which is as much of a platform for making new professional contacts as it is for encountering new products. 

Beyond the Salone del Mobile and its hundreds of thousands of visitors, the city as a whole – with its showrooms, exhibitions and installations – becomes a total design stage, with Brera Design District, Superstudio's SUPERDESIGN SHOW, Ventura Future and Ventura Centrale serving as must-see highlights.

There's a lot of ground to cover. But you're not alone. Start your fair-planning now for both the Salone and the Fuorisalone by downloading Architonic's indispensable Architonic Guide Salone del Mobile Milano 2018 here.  

 

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THE OFFICIAL BOARD GAME OF MILAN DESIGN WEEK
Text: Brera Design District
Experiencing the Fuorisalone through a game, all year long? It is now possible.

In occasion of its 15th anniversary,
Fuorisalone.it presents the official board game of Milan Design Week designed by Studiolabo and Cranio Creations .

The board represents a map with the 68 Fuorisalone key locations of these past few years: from La Triennale di Milano to Bar Basso, from BASE to the hidden historic buildings of the city of Milan.

The goal of the game is the same like it in real life, the winner is the player who best moves around the city finding the most important places and events according to the time of the day.

During the design week, Milan becomes a chaotic city where hundreds of events take place at the same time; will you be able to visit them all? Choose the best daily route and collect design objects before anyone else, but remember you just have six days for that!
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BORA is changing the design and function of kitchens: vapour is drawn away effectively and quietly.
No noisy hood blocking the view. An impressive innovation that has won many awards – compact in a single system. A revolution made in Germany.
Experience BORA first hand at the EuroCucina in Milan this April on pavilion 11, stand A22-A24.
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SUPERDESIGN SHOW
Text: Superstudio Più
Superstudio Più – Via Tortona 27 – Milan
Press Preview 16 April 2018, 10am - 8pm (press only)
17-21 April 2018, 10am - 9pm 22 April 2018, 10am - 6pm

Although Supersdesign Show’s mission towards quality, excellence, research and the “less fair, more museum” original concept remains undiminished, the common theme that characterise every edition renovates: this year ONLY THE BEST, manifesto proposed by Gisella Borioli.

The selection focuses and highlights big names, innovative projects, life-style trends, technological solutions that improve the environment and everyday life, countries always at the top in the high-quality design such as Japan, and the emerging centres of new design, like a surprising Egypt. 

“I can really feel the twenty years of Superstudio Più getting closer, and the creation, in 2000, with the new born Fuorisalone, a new way to communicate design and  “to do fair”, a concept that renovates and integrates the traditional, and yet important  trade fair. Looking towards the future without repudiating the past, I try every year to totally renew the Design event, aligning on the latest trends, on intuitions and on the most significant proposals. The turning point of 2018 is called “Only The Best”, and this is the reason why I wanted, at my side again, Giulio Cappellini as art director and protagonist. These are the four compass points, the most anticipated and extended projects that will lighten up Superstudio: the super solo exhibition by Nendo, the maybe most successful design studio, the high-tech and sustainability international brand Dassault Systèmes with a project by Kengo Kuma, the Smart City exhibition extended until half May, as well at Superstudio Più, and Superloft the house that everyone fancies living in, with Italian top design brands”, says Gisella Borioli.
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With its new DuraSquare collection, Duravit presents a series that sets new standards with its clarity, precision and reduction. The design blends the meticulous edges of the rectangular outer form with organically flowing inner contours.
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VENTURA FUTURE & VENTURA CENTRALE
Text: Ventura Projects
'PATCH' by François Chambard UM project (Photo: Francis Dzikowski - Otto)

Last year Ventura Projects unclothed the massive industrial warehouses under the Milan Central Station for the public of Milan Design Week, making room for spectacular installations of renowned international design labels and studios. This year Ventura Centrale is back for its second edition with nine even so impressive and overwhelming design experiences. 

Ventura Future is the latest event by Organisation in Design in Milan in three exceptional locations in the Loreto district in Central Milan. This first edition of Ventura Future shows its visitors how designers are taking the lead in shaping the future and demonstrate the future epoch of design.



VENTURA FUTURE

17-22 April 2018
FuturDome building: Via Paisiello 6, Milan, Italy
Università building: Viale Abruzzi 42, Milan, Italy
Loft building: Via Donatello 36, Milan, Italy
Please note: These locations are all within walking distance from one another.

FuturDome Award Evening 
20:00-22:00 Thursday 19 April
This evening is open to the public.

General opening hours 
10:00-20:00 Tuesday 17 April – Saturday 21 April
10:00-18:00 Sunday 22 April

 
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VENTURA CENTRALE

17-22 April 2018
Via Ferrante Aporti 9, Milan, Italy

General opening hours 
10:00-20:00 Tuesday 17 April – Saturday 21 April
10:00-18:00 Sunday 22 April

 
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THE JUNGLA COLLECTION: ENTER THE THICKET 

Sancal invites you to discover the Jungla Collection, which reinterprets nature with the sense of humor that characterizes the firm. Be prepared for the brand’s wildest yet most innocuous concept to date.

Salone del Mobile in Milan.
Hall 10 – Stand B04
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With pure and timeless lines, Torii takes both its name and its form from traditional Japanese culture. The new bench designed by L + R Palomba is distinguished by its multifunctionality and use, as it is typically placed in collaborative spaces.
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