Oh, Milano!


Milan is bit a like a family relative. You love them, but they also have the capability to be incredibly frustrating.

Milan Design Week has long been a victim of its own success. With an estimated half a million visitors pouring into the Italian city for one week in April, something’s got to give. Whether it’s the infrastructure (think subway systems breaking down, traffic jams and packed pavements), one’s schedule (how late can you feasibly turn up for a meeting?), or the inability to visit everything you planned, stress levels can often head skywards.


Then there’s the politics. With the Salone del Mobile long at odds with the city – not to mention rivalry between the various quarters who constitute the Fuorisalone – it’s long been a bit of a headache.

Which is why Architonic welcomes recent developments. For the first time, the Salone del Mobile has recognised that there’s life beyond the fairgrounds, sitting down with the organisers of the various Fuorisalone districts to discuss the future of Milan Design Week.


The spirit of cooperation continues with the Brera Design District, Zona Tortona and Lambrate-Ventura coordinating their communications, launching for the first time a joint online portal, the rationale being that upping the game across the Fuorisalone board will benefit everyone – and in particular the city of Milan.

That said, there’s still just as much ground to cover during Milan Design Week, which is why you’ll find our trusty Architonic Guide Salone del Mobile and Fuorisalone indispensible for navigating you through the melee. We’ve made an editorial selection of the most important manufacturers and the most important events in the city. Get the guide now and start your Milan planning!


Wherever you go, make sure you visit our Concept Space V, which was selected as winner of a design competition we ran with the Hochschule Luzern. Come and see us in Hall 24, Stand C10.

And because we’ve established a strategic partnership with the Brera Design District, Tortona Around Design and Superstudio Piu, you’ll also you’ll find an Architonic presence in the form of a satellite installation at the Temporary Museum for New Design and at via Tortona 31.

See you in Milan!

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Brera Design District Milano

Text: Brera Design District

Foreigners like it for its “old-time” atmosphere, with its pedestrianized streets, fine historic houses and romantic haunts. But the Milanese love it too. Because Brera is not the usual tourist district but also a place rich in art and culture: a living and lived-in corner of Milan, with its own character, where you can find famous restaurants and historic bars, refined shops and craft studios displaying quite “unglobal” objects.

Here, in this tranquil area bounded by the Bastioni di Porta Nuova, via Monte di Pietà, via dell’Orso and via Legnano, one of the liveliest Fuorisalone events of the city comes to life during the six days of the design week. We are talking of the Brera Design District, in its fifth year, with the patronage of Milan City Council, hosting some of the most important international brands with a full agenda.

Brera Design District, from 8 to 13 April, has a calendar of 110 exhibitions, parties and site-specific installations. This year’s novelty is the headquarters, info and press point at the Mediateca Santa Teresa in via Moscova 28, equipped with Asus technology and furniture designed by Appartamento Lago.

For the 2014 edition of the Salone Internazionale del Mobile, the new De Padova concept of living and designs will be presented in their showroom on Corso Venezia.

'Textile Rain', an installation curated by Jo Ann Tan, takes inspiration from the common characteristic shared by the three new products being presented by De Padova: their upholstery. The ‘Mimic’ modular sofa, designed by Monica Förster, the ‘Chesto' armchair by Patrick Norguet, and ‘Smeralda’ by Anna von Schewen for the outdoor collection – they are all upholstered designs that fit the ‘è De Padova’ Collection perfectly.

The different shades and textures of the new fabrics selected by De Padova also lend harmony, elegance and originality to these new products, creating a fluid connection with Jo Ann Tan’s installation.


EDIT by designjunction

Text: designjunction

Innermost launch 'Glaze' at EDIT, which is formed of seamlessly fused sections of metal and ceramic creating a mix of warm copper and calm ivory colours. 

For the second year running, EDIT will take place during the Salone del Mobile from 9-13 April 2014. EDIT, which launched in April 2013 and attracted 22,000 visitors through the door, will showcase a powerful line-up of leading international brands. Set against the stunning backdrop of Palazzo Morando, a historic 18th Century building in the heart of Milan’s fashion district, EDIT strikes the perfect balance between creative and commercial.

EDIT is set to be the premier design destination at this year’s fair, presenting a carefully curated selection of more than 20 international brands, aiming to showcase quality, authentic design across all design disciplines.

Creating a dynamic hub for design in the centre of the city, just a stone’s throw from the Brera Design District, EDIT presents new product launches, brand collaborations and one-off installations.

Brands exhibiting include: Modus, Innermost, EOQ, Stellar Works, Utopia & Utility, Flux, Resident, Baroncelli, AfghanMade  Carpets, Zava, Green & Associates, SodaStream, COVER presents Jan Kath, Adentro, de Allegri Feldkamp and Sarah Colson and a host of brands exhibiting as part of the UKTI exhibition with more still to be announced.

Jean Nouvel
Question on the archetype of sofa, reimagining nowadays techniques, to propose a new way to live, rest, roll, keep apart: make a “nest”


Luca Nichetto
Various armchairs, that want to modernize in a contemporary point of view the design, but above all feeling and comfort of the classical seats of the years 60


Claesson Koivisto Rune
A classic typology served on a tender tray, always floating on an upturned edge


Cini Boeri
Re-presented model, always for arflex and obviously always bo…bo… boeri


arflex museum
Historical archive on Pinterest/arflexmuseum


You can follow the back stage on the new models on Facebook, Twitter



Superstudio's Temporary Museum for New Design 2014

Text: Superstudio

Anticipating needs, changes and developments in the market and in society, keeping abreast of trends: this has always been, ever since 1983, the year the first Superstudio opened, and then since 2000, the year of inauguration of the Superstudio Più exhibition center, the guideline for the choices and projects of these two extraordinary locations in zona Tortona, which have set in motion the transformation of the whole neighborhood, turning it into the district of fashion, design, and creativity.

The idea of a 'museum' format, in the contemporary and emotional sense, that would showcase content and culture, avant-garde and roots, thanks in part to the involvement of major international brands, has been a great success, imitated by many and popular abroad as well.

Today, in the face of the fragmentation of production and self-production, the rise of bio-architecture, the multiplication of producing countries, the increasing youth of the designers, of ever more varied origin, and the relentless advance of the new market created by e-commerce, there is a great demand for renewal, allowing us to go without prejudice and snobbery in search of design all over the world and in every field.

Superstudio’s Temporary Museum for New Design is being staged for the sixth time on these new bases. 


Architonic Concept Space V

Concept Space V by Samuel Schumacher

Architonic will also be at the fair with its team. Visit us at our fair stand – Hall 24, C10 – and let us tell you about our latest offers and services, or simply surf at your leisure through the world of design. We'll be premiering our new Concept Space V at the stand, too. 

Concept Space V is the result of a student competition organised by Architonic in collaboration with Lucerne University of Applied Sciences and Arts and supported by TRUMPF, the specialist in production technology. The winning concept by Samuel Schumacher is being produced in partnership with Swiss sheet-metal processor Meyer BlechTechnik and with GEMvision, developer of innovative architectural foils.

Concept Space V is a modular installation that is fully scalable from a table-height sculpture to a room-filling spatial intervention. The structure is based on a grid of bi-coloured aluminium profiles, setting up constructional rules, only to break them here and there. The line patterns emerging from the construction function as a metaphor for today's complex world of data, which Architonic makes accessible for both architects and the design industry by selecting, structuring and linking relevant information.

Are you a specialist retailer, a manufacturer or an agent? Contact us now at info@architonic.com for an appointment to learn about our many services. We'd be delighted to answer your questions in detail, so let us know in advance what your queries are and when you'd like to meet. 

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