We’re back from Light+Building Frankfurt and Milan Design Week with a cartload of impressions and plenty of positive feedback. It wasn’t, it appears, just the fine weather making exhibitors on the ground happy. Things appear to be blossoming again after the fallow period of the last few years.
Milan Design Week marks the end of the spring fair season. So now’s a good time to take a look at some of the most memorable fair-stand architecture of the last few months, which was just as impressive as the products presented within in.
We’ve given our own passion for architecture and materials free expression, too, with our new Concept Space V, the result of a joint design competition with the Lucerne University of Applied Sciences and Arts. Read the making-of story below.
Contents in brief:
Agenda May–June 2014
Spaced: fair-stand architecture that stands out
Architonic Photo Tours: Light+Building Frankfurt and Milano Design Week 2014
Build Me Up: Architonic Concept Space V
More articles from Architonic's 'News & Trends'
Inspiring Search Results N° 28: Architectural systems
Inspiring Spaces N° 20: Exhibition areas
Architecture and Design Projects on Architonic
Your Architonic Team
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Stemming from the groundbreaking study of lighting shapes, materials and options, TRYBECA is a family of recessed luminaires with an elegantly essential design; they deliver excellent performance and feature exclusive technical details. The range is composed of three basic shapes (square, rectangular and round) in four sizes, each with the same metric, so the luminaires integrate harmoniously with one another and with the settings. Each product includes three different spacers to create regressed, flush or drop mounting - in both versions – bezel and trimless. The unique flexibility and simplicity of TRYBECA mean it can complement and be installed in a wide range of architectural settings – residential, hotel, retail and business – providing diffuse, efficient lighting and adding a distinctive touch to the setting through clean geometric shapes.
The result of years of development, the Swiss firm RIBAG proudly presents the world's first OLED Light Family at light+building. OVISO® already defines today the light of tomorrow! Not only does a 7mm slim casing marry high-quality lighting with exclusive design, it also heralds a fully original lighting concept.
Its high colour rendering (CRI 92) and natural light comfort ensures OVISO® creates an especially pleasant atmosphere in every space, whether public or private. The light is controlled without touch and entirely intuitively. The combination of best-quality OLED lights, new design opportunities, and sustainability, predestines the OVISO® family for visionary lighting concepts. The OVISO® range offers lighting in the formats stand, mounted, wall, and tabletop.
Gone are the days when a standard-issue ‘booth’ was enough of a platform on which design manufacturers could present their latest products at trade fairs. The contemporary exhibition stand is as much a brand-marketing device as it is a product showcase. Look sharp.
A show-stopping concept at the Cassina stand in Milan this year, in the form of Sou Fujimoto's proposition for a hybridic living environment where nature comes inside
Number-crunching often throws up statistics that are somewhat abstract, difficult to get one’s head round, particular when we’re talking large figures.
But anyone who’s had to navigate their way through big-top design trade fairs like the Salone del Mobile Milano and Frankfurt’s Light+Building will have no problem in testifying to the reality of the exhibitions’ super-charged stats. This year’s Milan fair, for example, with an overall show area of 340,000 square metres, saw in excess of 1,700 international exhibitors set up their stalls, as it were, all eager to engage the 300,000 or so visitors, both professional and public, who descended on the Rho fairgrounds.
TON's expertise in steam-bending wood is elaborated into a memorable, archly sculptural fair-stand canopy in Milan
Stand-out they call it in the FMCG business. How to differentiate your product from the competition on the crowded supermarket shelf. When it comes to the business, however, of presenting your products as a manufacturer in a visually dense and loud fair environment, there’s even more thought and effort required to place yourself centre-stage. It’s not just about unveiling new products, of course. Leading design brands have long understood that the fair stand is also a marketing device, a piece of brand positioning and communication, and, as such, needs to convey a brand’s values through an as memorable visitor experience as possible. Given that most fair-goers are time-poor, with a lot of ground to cover, the stakes are high.
The 26th annual International Contemporary Furniture Fair, North America’s platform for global design, will map the newest frontier of what’s best and what’s next at New York City’s Jacob K. Javits Convention Center, May 17–20, 2014.
Architonic Photo Tours: Light+Building Frankfurt and Milano Design Week 2014
This year's Light+Building in Frankfurt and Milan's Salone del Mobile saw, once again, the best brands and leading international manufacturers exhibit their latest products to an eager fair-going public. And, once again, the Architonic team was on the ground, armed with trusty cameras, to document stand architecture and product presentations, thereby creating a valuable visual archive for post-fair research and the opportunity for those of you who couldn't attend to see what you missed.
In addition to our detailed photo tours, you'll also find below some impressions from our always-popular Architonic Disco in Frankfurt – the perfect way to let you hair down (and exchange the odd business card) after a long day at the fairgrounds.
The latest fair-going union of architecture and innovative material-processing technology is unveiled in Milan in the form of Architonic’s Concept Space V.
Concept Space V has landed: the new, highly modular fair installation, launched at this year's Salone del Mobile in Milan
Architonic. The clue is in the name. We’re passionate about architecture and materials. Which is why, when it comes to our regular appearances at the world’s leading design trade fairs, we’re keen to practice what we preach, setting up our stall, so to speak, with more than just your traditional stand.
For the past five years, we’ve welcomed thousands of visitors to our Concept Spaces in, among other places, Milan, Paris, Cologne, Frankfurt and Stockholm, each installation, with its marriage of bold architectonics and use of innovative materials and processes, adding value to the fair experience. Over the last couple of years, we’ve commissioned leading designers, like L-A-V-A, Oskar Zieta and Beat Karrer, to create striking and innovative brand-supporting spaces, which have functioned superbly as platforms for new thinking – a space for presenting new concepts as much as spaces shaped by new ideas. They show what’s possible at the leading edge of design research and practice, and get people talking.
Further articles from Architonic's 'News & Trends'
Inside Out: Tribù shapes the exterior landscape
It’s no mean feat producing timeless design that’s also innovative and future-facing. One of the few brands to pull this off is Tribù, the leading outdoor-furniture label that invites its users to sit back and relax, while itself doing anything but take it easy...
What do you do if you love fire? Why, head up a fireplace manufacturer, of course. Bart Leenders, son of Harrie Leenders – founder of the eponymous Dutch woodburning-stove producer – knows a thing or two about combustion, heading off regularly into the wilderness to bring fire into the homes of his customers...
Flexible living: LEMA’s latest upholstered seating systems
Having introduced its first upholstered collection at last year’s Salone del Mobile, Brianza-based furniture brand LEMA returned this year with three new sofas that evoke classic designs but bring them up-to-date with contemporary details and flexible functionality...
Interior acoustics: Innovation inspiration for layout and structure, materials and technology
Following take-off on a recent flight from Hong Kong to London – and just as I settle into my seat – a baby starts to scream! The commotion is coming from towards the back of the A380. I contemplate an entirely sleepless night flight and then suddenly remember the noise cancelling headphones in my bag. I pop them on, flick the switch and press play. Silence! Ahhh... (Text by Alex Bradley)
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