Special Newsletter London 09.2013: Materials Council

Dear Readers

Welcome to the second part of Architonic's preview of London Design Festival 2013. Following the great success of their inaugural exhibition Whiter than White, Architonic alliance partners Materials Council will return to London Design Festival between September 19 – 22 with a new sustainability-focused concept ‘In the Scale of Carbon’, debuting at Super Brands London.

And here's a brief overview of the contents of our Special Newsletter Materials Council 2013:

  • Architonic's Tips at London Design Festival 2013, Part II
  • Materials Council: In the Scale of Carbon
  • Tent London & Super Brands London
  • Super Talks: MOBILISED

Get inspired!

Your Architonic Team

Zurich | Milan | Barcelona | Berlin | Cologne | Copenhagen | Stockholm | London


Architonic's Tips at London Design Festival 2013, Part II

Serpentine Gallery Pavilion 2013 designed by Sou Fujimoto

Open Daily, Mon - Sun 10am - 6pm

Serpentine Gallery
Kensington Gardens
W2 3XA London
Tube: Lancaster Gate / Knightsbridge / South Kensington

100% Norway is 10

Thurs 10am - 7pm
Fri & Sat 10am - 8pm
Sun 11am - 6pm

Dray Walk Gallery
off Brick Lane/Hanbury Street
E1 6QL London
Tube: Liverpool Street / Shoreditch High St / Aldgate East / Old St


10am-9pm (Tues-Sun)

Wilkes Street Gallery
4 Wilkes Street
E1 6QF London
Tube: Shoreditch High Street

Materials Council: In the Scale of Carbon

As a measure of sustainability, buildings, materials and processes are commonly judged by their 'embodied carbon' - the amount of carbon dioxide (CO2) that is produced during their operation or manufacture. CO2 accounts for 76% of all greenhouse gas emissions making it the primary contributor towards climate change, but, by its nature, quantities of this colourless gas remain frustratingly intangible.

In the Scale of Carbon brings carbon dioxide emissions out of the abstract by physically representing the volume of various architectural materials that can be produced for one tonne of CO2 emissions. The larger the cube, the greater the volume of material that can be manufactured for the same quantity of CO2 emissions.

A concept devised by independent materials consultants Materials Council, using data verified by Dr Craig Jones, the leading authority on embodied carbon, and designed in collaboration with London-based Raw Architecture Workshop.

In the Scale of Carbon is debuting at Super Brands London, September 19 – 22.

Exhibition design

The primary aim for RAW was to create a concept that communicated facts with immediate impact. Visual simplicity, sense of scale, a touch of theatre, and the production of an engaging spectacle were central to the concept.



A series of simply detailed cubes, manufactured from of a broad range of typical construction and finishing materials and fabricated to look like homogenous blocks, graduate from smallest to the largest - over two metres tall.

A large 'black box', almost club-like in it's feeling and appearance, is the setting for the installation. Each cube of material has unique size, colour, tone and textural qualities forming part of the overall composition.

Spectators can meander in and amongst the cubes allowing a greater appreciation of the scale of carbon, for both the participant and passer-by, whilst simultaneously creating a landmark and gathering place for people to come together, within the wider context of the exhibition.


Material Sponsors



About Materials Council

The London-based Materials Council are exhibition curators and independent materials consultants to the architecture and creative industries.

We are the specialists in the research, comparison and selection of materials for architectural applications. Materials Council caters to creatives and manufacturers by supporting the architectural design process and informing the communication, implementation and development of architectural materials and new technologies.

Materials Council was established in 2012 by Ian Hunter and Brad Turner, former materials researchers at Foster + Partners architects, and founding partner Architonic.

Tent London & Super Brands London


Constantly evolving, always thought provoking; trade shows Tent London & Super Brands London have carved out an impressive reputation as an anchor of the London Design Festival, a beacon for anyone looking to discover the best contemporary design.

The 11-acre East London hub is well known for presenting extraordinary interiors products from 240 established global brands, independents and undiscovered talents, as well as country/gallery showcases. The four-day event also includes a roster of inspiring talks and the Super Design Gallery. A firm festival favourite.

Widely considered the most cutting-edge and progressive trade exhibition of the LDF, Tent London heads into its 7th year with over 200 international exhibitors lined up for the 2013 show. While Tent will still deliver a heady and often-unexpected mix of stands and installations ranging from lighting and ceramics to textiles, materials and accessories, despite its growth over the last seven years, Tent still manages to feel as far away from corporate as it is possible to be.

Ecco chair by Andrea Borgogni

There will be an increased focus towards established independents, always an intrinsic part of the show, and now one that is growing in line with current market trends, including as Aditi Studios, Alexandra Raben, Andrea Borgogni, Galvin Brothers, Invisible City, Parris Wakefield Additions and Tortus Copenhagen Ceramics.

The Country pavilions continue to increase in quantity, with Crafts Council of Ireland, 100% Norway, Four Seasons in Shanghai, Nous, HITA, Fresh Taiwan & Bergen Academy of Fine Art joining the 2013 show.

Concept Kitchen by Naber

Super Brands London presents what is effectively a series of temporary showrooms for brands that want to broaden their exposure in the UK market. 2013 exhibitors include cult brand Edra, best known for its collaborations with the Campana Brothers, as well as Ginger & Jagger, Munna, Naber, BoConcept, Front London, Objekten, Surface View, Mineheart, Ligne Roset and Materials Council.

Super Talks: MOBILISED


In today’s world, where global brands both inspire and make us conform, whilst radical individuals and collectives turn ideas into reality, it can be said that agency is the active element in design.

Mobilised is four days of topical debates discussing industry, ethics, futures and economies, presented by industry leaders, curatorial collectives, researchers and designers.



Thursday 19 September: INDUSTRY

11:00 – 12:30 Materials First: Edra Unveiled
14:00 – 15:30  Pause/Play: Taking Time in Digital Manufacturing
16:00 – 17:30  Green or Grey? Exploring the Middle-Ground of Sustainability

Friday 20 September: ETHICS

11:00 – 12:30 Urban Resilience: Local Waste to Energy
14:00 – 15:30 Codes of Conduct: The Virtues of a Sharing Economy
16:00 – 17:30  Design for Good

Saturday 21 September: FUTURES

11:00 – 12:30 Alterfutures
14:00 – 15:30 Grok Design: How Intermingled Design Intelligence is Revolutionising Business
16:00 – 17:30  Future Positive: Creating the Future, One Decision at a Time

Sunday 22 September: ECONOMIES

11:00 – 12:30 Intellectual Property: Is it worth it?
14:00 – 15:30 Cash is Dead, Long live Cash!
16:00 – 17:30  Adapting to Sell


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