In creating the Pole Light, Paul Cocksedge is challenging the common perception that light travels in a straight line. Light travels from its source, embedded within a concrete base, up through an optical grade, precisely curved, transparent acrylic rod culminating in a bright beam appearing more than a metre from its original source. The achieved illusion is of bending light. The Pole Light provides ambient light as well as a dimmable, focused, directional beam. The design uses a minimum of materials and components yet provides an unexpected spectacle rarely found, or attempted, in domestic lighting product.