Expertise and experience. Quality and eagerness to experiment. There are so many good reasons why FLURSTÜCK does exist now. We carry on and develop further where we are at home already.

Brand and Product

FLURSTÜCK is the brand name of FINDEISEN’s new fine-fibre felt product line in the rug segment. Design and size are flexible. Quality and expertise of the Ettlingen factory, predominantly but not exclusively producing for commercial customers, are guaranteed. The new product line is launched with the exclusive collection of Dirk Biotto, industrial designer in Berlin.

Reasons and Background

FLURSTÜCK expands the classical needled carpet product range by rugs. Wall-to-wall carpeting and rugs run and function independently from each other or supplement each other respectively.Needled carpets stay and FLURSTÜCK rugs are added. Both coexist under the umbrella of the 95 year old Ettlingen based and family-owned company, which, by today, employs more than 70 people and, as a world market leader, supplies needled carpets for commercial use into over 40 countries.

Ideas and perspectives

»With FLURSTÜCK rugs we want to interpret and further develop our proven quality both in a new and a familiar way.« says Stephan Naacke, General Manager Marketing & Sales of Findeisen. The name FLURSTÜCK shall be a synonym for esthetics and durability and give room to different carpet collections- as well as to individual customer creations[“Mein FLURSTÜCK”] or unusual carpets that will be offered as unique objects soon.