Special Newsletter Milano 2012

Dear Readers,

on 17 April the world's major trade fair for the furniture industry, a fair for which the design world has been feverishly preparing itself during recent months, will once more be opening its doors. This year Salone del Mobile will be accompanied by two special exhibitions: EuroCucina and Salone Internazionale del Bagno. Our Architonic Guide to the fair is already available for you to download! Our team will of course be there and will be presenting the Architonic services in our new, spectacular Concept Space IV (Stand F02 in Hall 24). A further premiere will be the Architonic Bar in one of Milan's most popular nightspots.

So come and join us, help us to celebrate – and be inspired!

Your Architonic team

Zurich | Milan | Barcelona | Berlin | Cologne | Copenhagen | Stockholm | London

Beat Karrer in his studio with the prototype of Architonic Concept Space IV


Architonic in Milan: Concept Space and Party

In 2012 Architonic will for the second time be participating with its own stand at Fiera in Rho, and our team is looking forward to welcoming you to our new Concept Space IV at Stand F02 in Hall 24. Created by Swiss designer Beat Karrer and produced in cooperation with Faserplast, our stand is not just an eyecatcher but also represents a world premiere. Its material, FluidSolids®, has been developed by Beat Karrer over a number of years and has now found its first application in our Concept Space. FluidSolids® is a revolutionary composite material which sets new standards in terms of sustainability and has already received the 'Materialica Gold Award'. FluidSolids® is made exclusively from renewable raw materials and is fully degradable without releasing any harmful substances into the environment.

Mold of an element of Architonic Concept Space IV


This year for the first time Architonic will also be inviting guests to a party in Milan, too.  On Friday, 20 April the Architonic Bar will be part of the Fuorisalone Design Party which is being organised by our partners 'Brera Design District'. The Architonic team is already looking forward to having a great night together with you in one of the city's most popular locations, Officine del Volo, where we'll be saying "cin-cin" or rather "gin-gin" with our house brands Monkey 47 Gin and Thomas Henry Tonic Water. Admission is by invitation.

FRIDAY 20.4.2012 10 PM - 2 AM



Architonic Guide Salone del Mobile 2012

Salone del Mobile at the Fiera in Rho is a challenge in itself, but in combination with all the 'Fuorisalone' events in the city it will be difficult to keep track of everything that's going on. This is why in our Architonic Guide we have not just compiled the details of the most important exhibitors and products at the fair itself, but have also listed all the showrooms, exhibitions, events and locations of our members in the city which are worth seeing. In the process places such as the 'Zona Tortona', which were regarded as the trendsetters in the past, have now been overtaken by other locations where there are still discoveries to be made - Lambrate or Brera Design District, for example. It's a bit further away but worth taking a look at.
The Architonic Guide to Salone del Mobile 2012 is available to you now as a PDF file to download under the link below. The printed version will be available to you free of charge at the stands of the selected exhibitors and in the Architonic Concept Space.


Audio-visual installation by atelier oï for Laufen

As part of the Fuorisalone Swiss bathroom specialist Laufen presents a spectacular scenography of the visionary atelier oï at Zona Tortona, Officine Stendhal, Via Stendhal 35. The audio-visual installation is called "The Swiss Art of Expression" and celebrates ceramics and the excellent craftsmanship, that the traditional manufacturer acquired in dealing with it. The installation is also part of the birthday party, that is organised by Laufen on the occasion of its 120th anniversary. Approximately 600 international guests from the world of art, culture and economy are expected at the evening event. At the Salone del Mobile itself, Laufen will show its newest extension of the Palomba Collection and other new products. 


Brera Design District

The highest density of showrooms, art galleries, locations and venues dedicated to design, contemporary art and culture makes Brera the reference point for design scene in Milan. Brera Design District is a project aiming to enlighten Brera District identity, promoting the subjects based in the area, and creating dedicated events.


Copyright © 2012 Architonic AG, All rights reserved.

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