Since 1967, Atbo has produced and offered fine carpentry elements in classic, timeless design to the Danes – crafted at our own carpentry workshop in Zealand. Back then, our vision was to share our penchant for – and ensure access to - long lasting, highly functional design. It still is today

With natural materials and classic carpentry characteristics - crafted and cultivated into the uncompromised simple shapes - and a pioneer spirit stronger than ever, we work with a continuous focus towards creating lasting interior solutions for our customers

A newly setup communication universe, visual identity - as well as an even stronger product range – create the foundation for meeting our high ambitions

THE IDEA
When natural materials and timeless design meet unique homes, it creates an effect – aesthetics will flourish, spaces will come alive. The ads are aimed to express this meeting in an imaginative way, thereby open up for a discussion about naturalness.

THE HISTORY
Every add invites nature inside; with Atbo elements – which are always the focal points of the stories – but also with curious guests from the world of animals. The animals create a story in the story of the meeting between nature and culture. This story is tied together with the product by the head line, which expresses the effect of the meeting with an Atbo

THE STYLE
The visual universe is created to have the same timeless character as an Atbo
This means that the expression should be classic, yet modern
Natural, yet cultivated
Nordic, with an international appeal
The tone of voice is simple, exclusive and stylish
Exactly like an Atbo!