Design rhymes with Italy! Adriano Baldanzi and Alessandro Novelli, born and bred in Tuscany, know this all too well! After graduating in Industrial Design at ISIA in Florence they embarked on a design adventure that has led them to be considered amongst the best Italian designers in the seating and office furniture sector, and not only. In fact, 30 years of experience have enabled them to develop a great design culture and a thorough understanding of the technology available and the real demands of the different markets, to the point that they are considered more partners than designers by the companies that choose them. This approach has always been in their DNA: their career took off after having founded and developed the company Casamania in the early eighties, which was later sold to Frezza, a prestigious Italian brand. They then devoted themselves to their true vocation:design. Their career encompasses some emblematic geographical milestones: working first in a small but very demanding Italy, then in Europe, they are now in demand all over the world. Their homeland is a source of constant inspiration and their international experiences offer constant enrichment.

Bartoli Design, a team comprising Anna and Paolo Bartoli, continues the experience in design developed with Carlo Bartoli (1931-2020) through many partnerships with leading companies in the furniture sector along many years. The studio’s research explores elegance based on simplicity and balance. From concepts to product design, art direction and brand strategies, the studio’s activities embrace the full spectrum of design services. Bartoli Design also works on architecture, exhibition, interior and urban design. Combining creativity with a deep understanding of technologies and industrial processes, and of craftsmanship and artisanal techniques, Bartoli Design’s outcomes are best-selling, long-lasting products and award-winning designs. Carlo Bartoli exhibited his work in Italy and abroad: at the Triennale Design Museum in Milano, the Victoria and Albert Museum in London, the Stadt Museum in Cologne, as well as in New York, Prague, Hong Kong, Athens and Buenos Aires. The Gaia armchair is included in the design collection at the MOMA in New York and the Triennale Design Museum in Milano. The 4875 chair is on display in the design collection at the National Arts Museum of the Pompidou Centre in Paris.