Boutique Missoni

Located in the vibrant heart of Milan’s fashion district, the new Missoni Boutique, designed by BBA Studio, offers an original architectural reinterpretation of the iconic zigzag pattern, the maison’s signature motif.

The space is conceived as a harmonious and fluid environment, where metal-framed walls alternate with large ceramic surfaces, creating a visual continuity that naturally guides the customer’s gaze.

The project stands out for its minimalist design, conceived to enhance the maison’s vibrant colors and refined fabrics, while maintaining a well-defined aesthetic identity.

The careful selection of materials and design solutions gives life to an architectural concept that captures the essence of the brand, showcasing the product without ever overshadowing it. For this project, Florim created custom ceramic surfaces, collaborating with BBA Studio to develop a ceramic material that, through a refined trompe-l'œil effect, evokes the iconic zigzag pattern.

For the flooring, BBA Studio selected the Buildtech/2.0 collection, helping to create a space that blends modernity and style with a unique aesthetic identity.

Design Team

BBA Studio