The year 2010 in a galaxy not far away. People have become tired of the rug, banishing it from their lives as a stuffy accessory. Legends like Aladdin and the flying rug have long been forgotten, and not even the song "Furry Walls" from the movie "Get him to the Greek" can help the unloved rug regain a new shine. And then came miinu®. Dramatic music. We can't serve with a genie from the lamp either, but at least with Aladdin's rug - or at least with his reincarnation in the 21st century. Aladdin out of space, almost. Our rugs still can't fly, but they don't have to. What is important is what flies along: Tradition. Individuality. Love. Conviction. Craftsmanship. Magic. miinu® - SOUL. WORKS - WHERE THE SOUL WORKS.