Flou was founded in 1978 with the market launch of Nathalie, the first modern padded textile bed with completely removable covers. The company now offers a range of ‘total living’ products geared to wellness, design excellence and Made in Italy quality. In over forty years of design research and innovation, and collaboration with illustrious names, including the great Vico Magistretti, Flou has been able to create beds that were (and are) true icons of creativity, and by no coincidence, a must-have fixture in every museum or exhibition dedicated to industrial design. At the time of writing, Flou offers comprehensive collections of total living furnishings, not only for the bedroom but for every domestic ambience.
Elegance, harmony, emotion but above all comfort: the products presented by Flou are the result of research that is reviewed annually in terms of aesthetics and function, wellness and quality, for rooms to be enjoyed in the spirit of beauty and a revitalised desire for harmony with the surroundings. A company thriving thanks to constant evolution Founded with the explicit objective to create a new sleep culture, Flou has evolved and expanded over the years to develop new proposals for all-round comfort and wellness, in every room in the house. From the beds and everything related to the science of sleep (mattresses, pillows, duvets and bedlinens), Flou has evolved naturally over the years, increasing the goods on offer with a line of accessories and an exclusive and elegant collection of sofas, armchairs and furnishings designed for the living room and outdoor. These clearly illustrate the company’s ability to transport to every room in the house the same comfort and wellness that have guaranteed the immediate and unmistakeable recognition of the Flou beds. A new beginning: Natevo appeared in 2013 From the bedroom to “total living” and beyond: in 2013 Flou founded Natevo, the first Italian company to design, produce and commercialize pieces of furniture with LED lighting integrated in the structure. Natevo emerged from Flou’s history and know-how. It is the first Italian company to produce furniture and accessories that presented a new way of conceiving light, not just as a functional and esthetic element, but as a source of harmony, warmth and emotion. The LEDs integrated in the structure can illuminate rooms with no need for additional light fittings or fixtures. Apart from anything else, Natevo is a project with a high ethical edge, a mission of social commitment that aims to reduce energy and construction costs for new builds and restructuring enterprises. The products, designed by creatives with different languages, reveal a continuity of research that combines quality, experience and passion for an innovative and ecologically-aware lifestyle.