BowWow

Name: BowWow
Brand: Kartell

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Product description

The BowWow ballet flat shoes are a joint venture between Kartell and Moschino and were presented at Pitti W in June 2010. They will be sold exclusively in two-tone version with black uppers and white bows on the Moschino and Kartell e-commerce websites from the end of November 2010. A perfect Christmas gift to buy online.

The colorful, lightweight BowWow ballet flat shoes are made entirely from interwoven plastic finished off with the iconic Moschino bow. The BowWow shoes are manufactured by the design brand Kartell with an Italian industrial moulding process using a top-quality, non-toxic thermoplastic technopolymer which is 100% recyclable.

The shoes, which are part of the Spring/Summer 2011 collection, will be available from next January in red, white and black, plus a wide range of Summer colors – peach, geranium, forest green and periwinkle blue.

“The synergy between Kartell and Moschino is rooted in the creative and experimental identity of the two Italian brands, which has led them to work together on projects that extend from design to fashion and vice versa. The “Bow Wow” shoes are a result of this reciprocal influence and are both a design object and an accessible, fun fashion accessory”, commented Rossella Jardini, Moschino’s Creative Director.

Lorenza Luti, Kartell’s Marketing and Retail Manager agreed: “Kartell’s successful partnership with the world of fashion, which commenced several years ago with the ‘Mademoiselle à la Mode’ project, in which leading names in fashion (including Moschino) interpreted Starck’s iconic chair, has now made a perfect marriage with the brand that is closer than any other to Kartell in terms of characteristics such as wittiness, lightness, inventiveness and colour”.

The Moschino  Kartell collection will be on sale from January 2011 in leading multibrand boutiques, single-brand Moschino stores and Kartell flag stores throughout the world with a price of 85 euros.