Discipline is a new Italian design brand.
The name Discipline, which means order and competence, combines the method and the message at the origin: creating a new generation of furniture and accessories to lend emotion to the real life.
A life that is increasingly focused on respect and on a natural need for everyday harmony.
And where surrounding oneself with beautiful objects means to make up for optimism and excitement.
Discipline’s collection conveys the energy of natural materials and essential forms dictated by such basic needs as sitting or illuminating a room or by needs that are still unobserved, but which are suggested by an original function of a common object.
This is why each product is built with materials selected for their self-regenerating properties, such as wood, cork, bamboo, glass, natural textiles and eco upholstering, obtained by sustainable production methods. A set of features that flows together into an aesthetic pleasure made of tactile and olfactory emotions, which grow and customize on everybody own personality.
In order to give new life to any product and any emotion to the final users, Discipline has involved an international team, now including designers from 10 different countries
Thanks to the excellence of each partner involved in this project, furniture and accessories enhance the personality of their specific materials, while responding to industrial mechanism, with processes set out both by quality and creativity with a special focus on the final cost.
Renato Preti is the Founder and President of Discipline.
Management: Gianni Roveda (Sales Director), Barbara Colombi (General Manager Operations), Giulia Monti (Product Development Manager).