Naturally sophisticated design.
We are drawn to the natural world. It’s in our nature. And yet we live in cities and stare at the walls. With its products, the label U rbanature fills the gap in everyday life between city living and the longing for something more primal.
Urbanisation is a global trend. While in developing and newly industrialised countries megacities are blooming and birth rates are skyrocketing, Germany , like other European countries, is suffering as a result of demographic change, and has been for decades. Germany is contracting - Less people are being born and life expectancy is increasing. A falling birth rate, unemployment and mass migration from rural areas threatens to turn those areas into an “ocean of poverty and dementia”, to quote the drastic assessment of some scientists.
This need not necessarily be a catastrophe. It is also possible to gain something positive from such change. The countryside is stagnating – nature is reclaiming lost ground. In Germany’s Lusatia, wolves can be heard howling once more. Lynx can now be seen in the Harz mountains. Why should Germans go all the way to Tuscany? Holidaying in Germany is more popular than ever.
But for almost everybody, everyday life takes place not in Lusatia, nor in the Harz mountains, but in urban centres and metropolitan areas. It’s where the jobs, kindergartens and schools are. It’s where infrastructure and supply systems function perfectly. It’s home to the arts and culture – to civilisation!
Yet the yearning for green, for nature, for pristine beauty, cannot be satisfied by a few days’ holiday. Urban gardening, neighbourhood gardens, guerrilla gardening; these phenomena are all borne out of this longing. And scientists are seeking new ways to bring horticulture inside urban buildings, with one key thing in mind: More freshness, less travelling. This is why staff at Dresden’s Institute of Horticulture are working as hard as ..