Gonzalez Haase AAS

Design, lighting and furniture for the shop and café: limited art edition, education,
bookstore, multimedia gallery Competition invitation: prizewinner /realized March
2009

Entering from the exhibition gallery into the museum shop, we formulate an entrance
situation through an “in between zone”, a transit space, known as a knee space. One
becomes aware that one has entered a different setting, due to difference in room
proportions between the gallery and the knee space.
At this point the shop space with its very high ceiling and the long perspective
view, opens up.
Working with this perspective, the entering visitor sees a compound vision of
vertical and horizontal panels, which's purpose, is to filter the lateral natural and
artificial light. The light through the complexity of the thin panels is producing a
"sfumato" effect.
One main thought for the shop architecture is to frame and isolate the contained
objects displayed. The public enters into the space and its light, then, when
approaching, their attention will be directed at the object for sale.

AAS is working with the architectonic of the existing space. The room is a long
extruded rectangle with a high ceiling and one long side wall letting natural light
in. The shop is constructed based on the mentioned attributes.
The shop has been divided into three zones, each using distinctive materials. The
different materials correspond with the lighting, which creates an interaction
between the surfaces, influencing the perception of the visitors.
The space has three big scale furniture elements, which formulate the space:
A monumental wall shelf for books and products, vertical legs structure the space,
thus filtering the light by reflection. A serpentine middle island contains various
partitions. Vertical plates structure the island. It absorbs the light through its
translucent material.
A cafe lounge area, redeveloped along the natural light. It reflects the light but
also the movement and view to the covered courtyard by its mirror finish.
The lighting continuously follows the axis of the space until it penetrates the
suspended mezzanine. Here, the vanishing point is reversed by gradual dimming from
light tube to darker tube. At the end of the light row the last and dimmest light
ends inside of the suspended platform terminating the pattern of reduction of light.
The wall along the light line, fades from white to 'medium grey', which contributes
to this degradation of brightness along with the light tubes. The studio is immerged
in a dark atmosphere. The darker atmosphere of the suspended room provides different
functions, such as an education area or a multimedia gallery.
Inside of the suspended mezzanine are two ceiling-high glass walls. The one facing
the shop works as projection screen for videos, and as information area. The
projection is visible from inside or outside of the space. The projection glass is
developed with a strong rough matt surface, which is not clearly recognizable as
glass. The other glass is a window into the gallery space. This glass is visible from
the gallery as a white and frameless surface, installed flush with the wall. From
inside of the mezzanine, a multilayered glass is specially developed to stop the
light passing through the glass into the gallery space - essentially creating an
abstract, white, translucent surface.

Design team:

Pierre Jorge Gonzalez / Judith Haase / AAS

Client:

Deutsche Guggenheim
Unter den Linden 13 / 15
10117 Berlin
T 030 / 20 20 93 0
F 030 / 20 20 93 20

Project partners:

Haustechnik-Ingenieur / Mechanical Engineer:
PRG Ingenieursgesellschaft mbH

Statiker / Structural Engineer:
Grontmij BGS Ingenieurgesellschaft mbH

Elektriker - Beleuchtung / Electrician - Lighting:
GTI Elektroanlagen GmbH

Gebäudetechnik / Central Building Control Systems:
Siemens Building Technologies GmbH Co. oHG

Glaskonstruktion / Glazierconstruction:
Bayer Glasbau

Tischler:
FS Möbelgestaltung GmbH

Schlosser:
Firma Vorschub