Elegant Prosper

Elegant prosper is a high-end womenswear brand in Asia. They wanted their stores to become more international and have a sense of Scandinavian simplicity. After we had created their store in Hangzhou, the concept was implemented in more than 500 retail spaces in Mainland China. EP Hangzhou was an architectural project which required completely new multi-level floor planning and circulation including custom made furniture design and material selection. Our aim was to create a feeling of air, light and space. To achieve this we worked with bright materials such as Italian white marble stucco and natural light wood combined with RAW concrete flooring. Customers are welcomed by brand identifying LED screens and intrigued by a sea of glass discs on the ceiling, leading them inside the store and up to the higher floors.

Elegant Prosper

Studio David Thulstrup