To communicate the immersive, holistic atmospheres created by Minotti's 2022 Collection at Salone Del Mobile.Milano, the Italian furniture manufacturer invites visitors to step into a virtual pavilion.

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Explore Minotti’s Pavilion which immerses visitors in aspirational, elegant interior environments with the protagonist pieces from the 2022 Collection

Beyond creating elegant pieces of furniture for modern living, Minotti has always been committed to crafting an ‘architecture of living’ through design. It is an immersive approach that masters spatial proportion and atmosphere like a science, and forges a sophisticated and human-centric experience of comfort. With the goal of holistically communicating this concept to customers and professionals, this year Minotti created the ‘Minotti Pavilion’ at Salone Del Mobile in Milan, where it presented the new 2022 Collection and the company’s most recent best-sellers.

Migrating to a virtual, universal and immersive location, the Minotti Pavilion became a modern structure designed to slot into any metropolitan setting, presenting a series of symbiotic atmospheres combining furniture, art, decoration, volumes, moods and iconic design pieces. Inside, customers can experience first-hand the harmony of Minotti’s approach – with the ability to interact with their liveable, adaptable and innovative interior environments.

The Minotti Pavillon has been designed with a universal approach, it offers an overview of sophisticated spaces, transforming the brand vision into something tangible, by exploring new creative horizons

Minotti's virtual pavilion to explore future living trends | Novità

The Minotti Pavillon has been designed with a universal approach, it offers an overview of sophisticated spaces, transforming the brand vision into something tangible, by exploring new creative horizons

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Cognisant of the fluid physical and virtual experience of design that we are accustomed to today, the Minotti Pavilion is also captured in a film that guides visitors through the architecture, and presents various enchanting environments exploring their profound links between design and space. This virtual Minotti Pavilion experience helps customers and professionals visualise the true power of an atmosphere, and liberates them to navigate between the virtual, the real and their dream interiors.

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