Where dining innovation takes centre stage

With Westwing designing the 2026 Hospitality Academy, the fair's Hall 11 becomes the definitive stage for HoReCa innovation by uniting industry-leading brands, curated showcases and behind-the-scenes insights tailored to the evolving needs of modern hospitality.

Di Claire Brodka e Ambiente

Ambiente

dicembre 9, 2025 | 12:00 am CUT

With the hospitality industry navigating rapid shifts in guest expectations, supply chains and brand identity, Hall 11.0 at Ambiente 2026 positions itself as a timely forum for examining what 'professional dining' means today. This year, the hall’s role is strengthened by the newly reimagined Hospitality Academy, curated and designed by lifestyle brand Westwing, whose distinctive aesthetic introduces a more emotional and environment-driven framing to the HoReCa conversation.

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Westwing’s involvement infuses the Academy with a contemporary sensibility: a recognition that dining spaces increasingly operate at the intersection of experience, storytelling and operational efficiency

Westwing’s involvement infuses the Academy with a contemporary sensibility: a recognition that dining spaces increasingly operate at the intersection of experience, storytelling and operational efficiency. The resulting environment aims to bridge these layers, offering a stage where design ideas and practical demands meet – sometimes in harmony, sometimes in productive tension.

Within Hall 11.0 itself, the exhibitor roster reflects both continuity and innovation. Established leaders such as Abert, BHS tabletop, Bonna, Borgo delle Tovaglie, Ilcar di Bugatti, Nachtmann, RAK Porcelain, Rosenthal, Ruffoni, Steelite International, Stölzle Lausitz, Villeroy & Boch and Vista Alegre showcase the material intelligence, technical refinement and aesthetic detailing that underpin the professional dining sector. Their presence underscores how performance-driven products are increasingly expected to deliver not only durability but also a distinctive visual language.

The special presentation Spot on Back of House in Galleria 0 shifts the focus to the operational heart of hospitality, an area often unseen but essential to the guest experience. Its inclusion highlights a growing awareness that the future of HoReCa depends not only on what happens at the table, but on the seamless coordination behind it.

Together, Hall 11.0 and the new Westwing-designed Academy offer a multifaceted look at the dining sector’s evolution. One shaped by aesthetics, efficiency and a renewed emphasis on creating memorable hospitality experiences.