Time for something different with AXOR

The past decades of globalisation have brought with them a number of achievements, but also major shortcomings in terms of design, with more and more things increasingly looking the same, almost regardless of where you are in the world. Traditional characteristics are giving way to international standardisation. People have been alienated from the familiar while also feeling the rapidly growing complexities of modern life. For these reasons, it is only logical that a strong trend towards individualisation can now be observed, with handcrafted production again enjoying a higher status.

With the project 'Distinctive: New ideas of individual luxury. From personalities for personalities', AXOR investigates how different people in many different places are looking for personal expressions of luxury, style and well-being. The faucet brand focuses on places where rituals play an important role: the bathroom as an intimate space for self-care and security, and the kitchen as a meeting place for cooking and eating.

In developing solutions for these different spaces and scenarios, AXOR poses important questions about individualisation, such as 'How can architects and interior designers better understand the changing personal wishes of their customers, and, in doing so, develop exceptional and sustainable solutions that not only last for years, but also delight for years too' and 'How can clients be best enabled to create spaces tailored to their very individual needs?'

Answers can be found in the form of a white paper on this topic, for which AXOR conducted various interviews with experts, held discussions with AXOR design partners and created numerous vivid bathroom inspirations. The brand's pronounced commitment to distinctive water-related spaces is reflected in the diverse product portfolio, which can also be customised with the help of FinishPlus surfaces or thanks to AXOR Signature.

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