LIGHT is TIME

TIME is LIGHT and LIGHT is TIME
We found inspiration for the CITIZEN installation through the pedagogical watch-making process, arriving at the concept “LIGHT is TIME.” In the essence that the vast history of the astronomical universe, born and created with light, is but a chronological sequence of time.

LIGHT is TIME
CITIZEN's philosophy to create “watches for all citizens” is the challenge set in light of the concept where “time changes by light.” In accordance with the concep, DGT Architects designed an installation capturing light and time. At the Triennale di Milano Exhibition Hall, as a part of the 2014 exhibition, is a space filled with 80,000 “base-plates”, found in all watches. From this mass of mechanical components, highlighted by light, three distinct volumes are >excavated< for circulation and to exhibit everything from CITIZEN's first pocket watch through to the latest satellite watches. "LIGHT is TIME"—is a return and an intepretation of time's origin and connection to light.

The "LIGHT is TIME" installation by DGT Architects, at the Triennale Design Museum, received two accolades from the 2014 selection of Milan Design Awards:
- BEST ENTERTAINING AWARD: "The project that succeeds in involving the audience in an emotional dimension of entertainment, in close relation with the unique features of the product."
- BEST SOUND AWARD: "The project that best utilizes sound as a vehicle of communications in support of the conceptual and scenographic aspects, overwhelming and surprising the public."

Area: 423 m²

CITIZEN WATCH Co., Ltd.

Dorell.Ghotmeh.Tane / Architects
Technical direction: Luftzug, Amsterdam
Booth design: IXI Co., Ltd, Tokyo
Producer: ADK, Tokyo
Project coordination: IXI Co., Ltd. Tokyo Construction: Xilografia, Milan