“I wanted a branded space instead of a space with a brand,” said Geoff Vuleta in a New York Times article on the 3.500 square foot office. Vuleta, the CEO of Fahrenheit 212, a division of Saatchi & Saatchi, asked that the design be a reflection of the company’s working method and philosophy. DHD’s answer to this challenge is a raw, open space within the confines of a more typical corporate envelope. Hierarchy between individuals is supplanted for the sake of maintaining brand coherence and more provocative personal exchanges.
Serena Yang & Alessandra Casteel