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The initial product brochure and the swatch page. There are, in total, 121 variations of the chair possible
The initial product brochure and the swatch page. There are, in total, 121 variations of the chair possible
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The chair ‘Chassis’ from Wilkhahn is great product. It’s the world’s first mass-produced chair whose frame is made with advanced space-frame technology from the automotive world.
The chair comes in multiple frame colours and a selection of fabric- or leather or plastic seating choices. In total the chair comes in 121 variations!
The chair is merchandised via a pdf that shows photos of two variants of the chair: in black and in red. An added swatch-card shows the available options. It was up to the architects’ or customers’ imagination what the chair could look like.
We digitised the shape and the bespoke leather- and textile collection. We then created sets-of-4 images of each variation: from the front, side, back and a detail shot showing the engraved brand name. The price per ‘photo’ was, this way, unbeatably low.
Architonic Digital Studio
