


Architonic ID: 20151407
Anno di Lancio: 2019
Chair in pine wood frame available in natural finish. Coated steel seat available in 4 variants: black, silver, copper, green.
W: 49 cm x D: 47 cm x H: 79,5 cm, SH: 46,5 cm.
Concetto
SAM: Kim, do you have time to talk about Fronda? Conversation is part of our working process, so let’s discuss how we extended the family from the original stool and chair to include a power-ready table and a new upholstered seat.
KIM: Sure. I seem to remember you having a few thoughts and then challenging me on them. Something to do with how we sit together these days?
SAM: Yes, that’s it. In making the first Fronda stool, we expressed the idea that the majority of comfort comes from the shape of the seat. For Soft Fronda, we use the original metal seat as the foundation for upholstery that is seamless, so there is no visible stitching. This gives an experience of visual softness in interiors, with the fabric seat bridging each side of the wooden structure. Our experiments with form and construction were layered with your thoughts about use...
KIM: Absolutely. Fronda has a unique character in its appearance, but it’s actually informed by how it can be used. Not just how we sit, but why we sit has changed, and for how long. Fronda is a very practical piece for how we might work or eat at a long table, when we also need a place to put something we carry. The chair’s shelf can be used to hold books or a laptop. You see this kind of typology of stool often in education, but Fronda has merit beyond that application. Now that Fronda has a soft seat, it feels more welcome in the home.
SAM: And now a table with power...
KIM: Yes – We wanted to make a table not just for Fronda seating, but for any chair. The table is long and has the option to have accessible power, done simply and beautifully. We wanted to avoid the strange leap that occurs when a graceful table needs to accommodate power – they all appear so technical. Instead, Fronda tables maintain a visual simplicity and quietly give another dimension of performance.
SAM: So in a way, you wanted to avoid compromise?
KIM: Yes, that’s our job, isn’t it? To search for practical solutions that don’t get in the way of enjoying the very reason for the furniture in the first place.
Questo prodotto appartiene alla collezione:
Base legno massello, Metallo, Seduta metallo, Legno

United Kingdom
Industrial Facility is a design office formed by designer Sam Hecht and architect Kim Colin in 2002. The studio follows a rigorous path of investigation and analysis in its work. Its belief is in the importance of design as a means of simplifying our lives in an inspirational way. Sam Hecht is probably best known for his contribution to the development of technically demanding projects for Muji, for which he has produced over 50 products and where he is currently Design Advisor for Europe. Other recent collaborations include the ‘Twice’ clock and ‘Once’ watch for Lexon France, the FlexLamp for Droog and the ‘Equipment’ project for Whirlpool (2004). For Epson Japan he has produced a DVD/LCD projector (2004) and the third generation Picturemate printer (2006), both of which have been awarded a G-mark from Japan, and an IF Gold Award from Germany. In total, Hecht and Industrial Facility have earned themselves over 30 design awards in the past few years.

United Kingdom
Industrial Facility is a design office formed by designer Sam Hecht and architect Kim Colin in 2002. The studio follows a rigorous path of investigation and analysis in its work. Its belief is in the importance of design as a means of simplifying our lives in an inspirational way. Sam Hecht is probably best known for his contribution to the development of technically demanding projects for Muji, for which he has produced over 50 products and where he is currently Design Advisor for Europe. Other recent collaborations include the ‘Twice’ clock and ‘Once’ watch for Lexon France, the FlexLamp for Droog and the ‘Equipment’ project for Whirlpool (2004). For Epson Japan he has produced a DVD/LCD projector (2004) and the third generation Picturemate printer (2006), both of which have been awarded a G-mark from Japan, and an IF Gold Award from Germany. In total, Hecht and Industrial Facility have earned themselves over 30 design awards in the past few years.