moooi - Heracleum III Linear, Copper
moooi - Heracleum III Linear, Copper
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moooi - Heracleum III Linear, Copper
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Heracleum III Linear, Copper

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Heracleum III Linear, GreenHeracleum III Linear, NickelHeracleum III Linear, White
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    Heracleum III Linear, Copper

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Architonic ID: 20736986

Anno di Lancio: 2022

Don’t confuse the new Heracleum III Linear with its Endless sibling. Look closely and you’ll see blossoms gently sweeping upwards at either side, making the Heracleum III Linear perfect to hang above long surfaces, like your dining table or kitchen island. Like the other designs in the Heracleum family, the lean branches are powered by Electrosandwich, by Marcel Wanders studio.

The Heracleum III Linear, available in four colours, is inspired by the flowering plant of the same name. Its bloom frozen in time. This most recent design in the Heracleum family is compatible with our Wireless Wall Switch and contains bright LEDs; together they offer a higher light output that creates a warm glow.

Concetto

Nature meets technology in the Heracleum family by Bertjan Pot. This airy LED lamp is inspired by the Heracleum Plant. The white leaves ramify from one branch creating a very technical, natural structure. With its perpetual blossom of sprigs, there is hardly a limit to the Heracleum family. It branches out in straight lines, hanging in circles, and forming square geometric shapes.

Like almost all of Bertjan Pot’s designs, the Heracleum started out as an experiment. The Dutch designer loves exploring all possibilities of a material. For his Heracleum design, he experimented with LED lights. He tried lighting many LED lights simultaneously and experimented with bundles of electrical wires shaped into a branch structure. During development, he realised it would need too much soldering.

Not willing to give up on his idea, Pot contacted Moooi’s founder and creative director Marcel Wanders. He came up with the luminous idea to apply Electrosandwich® by Marcel Wanders studio. A technique of two layers of isolation and conductivity coated onto the structure. The conductive layer on top supplied the LEDs with power. This technique allowed the design to be even more slender than he initially hoped. His design and Electrosandwich® proved perfect for each other.

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