M5

Frank is a London based design studio run by Pam West and Matt Edmonds since 2001. They set up their practice after working informally together for some time having met at Buckinghamshire college in 1995 while studying furniture + related product design. Both partners went on to complete an MA in furniture design before leaving Bucks. Franks approach can be defined as a way of thinking that can result in many varied outcomes. This allows great flexibility within their range of work, which transcends scale and includes furniture, product, interior and exhibition design - a catwalk for Markus Lupfers’ s/s 2002 collection staged at the Royal Opera House, a bespoke fashion retail interior in Manchester and a set of 8 disposable drinkmats - are illustrations of their diverse projects. They demand clarity, coherence + beauty and employ a rigorous pragmatism that ensures the resulting products are beautifully detailed, and well proportioned but not for their own sake. There is a reason for everything they design and everything must work well, their practice is not pre-occupied with style. The importance of ideas is crucial to Frank and remains at the core of every project.