The original, pioneering concept behind Vitrocsa minimalist windows was first developed in 1992 by Eric Joray, an inventor and designer trained in the rigours of the Swiss watchmaking industry who was devoted to a wholly contemporary vision of space and aesthetics. The company's simple philosophy of “less is more” is inspired by the watchmaking principle of using the smallest number of components to achieve the greatest possible efficiency, which, when applied to windows, translates into clean lines and maximum transparency.