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The Brand Edit: design stories you should know

Simon Keane-Cowell

20.08.2024

Issue 02 – Our latest round-up of the best brand stories. Insightful, inspiring and entertaining. Very Architonic!

News di Edra spa

Polycarbonate marvels shape Edra’s Veronica collection

Storia del Marchio

Harriet Thorpe

04.07.2024

Each unique piece of the Veronica collection is meticulously handcrafted from a single weave of polycarbonate, achieving an artistic interplay of light and transparency while providing durability for outdoor settings.

A’mare by Edra: mesmerising furniture inspired by water

Storia del Marchio

Harriet Thorpe

04.07.2024

Sea and water, with their captivating reflections, become the protagonists in the A’mare collection designed by Jacopo Foggini for Edra. Each piece embodies a sculptural elegance that harmonises with natural surroundings, creating a serene oasis

Edra’s Every Place collection brings indoor comfort ...

Storia del Marchio

Harriet Thorpe

04.07.2024

Thanks to a new material innovation, Edra’s Every Place collection brings three classic sofas to the open-air, ensuring comfort and style wherever they go – be it a living room, by the pool or even on a boat.

For Every Place: Edra’s classic sofas venture outdoors

Storia del Marchio

Tom Howells

29.05.2024

Showcased at this year’s Salone del Mobile, Edra’s ‘Every Place’ collection now dresses three iconic sofas – Standard, On the Rocks and Sherazade – for outdoor use, expanding the Italian brand’s dominion even further.

Relaxing On the Rocks: the story of Edra’s iconic modular ...

Storia del Marchio

Harriet Thorpe

26.10.2023

A soft sculpture that can be mixed and matched as needed, Edra’s On the Rocks sofa brings unparalleled comfort and design freedom. It all started when nature inspired Francesco Binfaré almost 20 years ago…

Sculptural marvels: Jacopo Foggini’s polycarbonate ...

Storia del Marchio

Harriet Thorpe

06.07.2023

An ingenious fusion of experimentation, artistry and functionality is embodied in Edra’s Diamante and Veronica collections, both sculpturally crafted from polycarbonate and designed to captivate.

Transcending reflections: Edra’s Jubilé mirror

Storia del Marchio

Harriet Thorpe

06.07.2023

A striking, mosaic-like mirror, the Campana brothers’ design for Edra serves as a true work of art, making a bold statement in any interior with its mesmerising textures and reflections.

Elevating the sofa archetype with Standway

Storia del Marchio

Harriet Thorpe

06.07.2023

Soft and elegant, timeless and universal, classic yet contemporary… Edra’s Standway sofa designed by Francesco Binfaré has it all, taking the classic sofa archetype to unprecedented heights.

Redefining the sofa experience: maximum comfort and ...

Storia del Marchio

Harriet Thorpe

01.06.2023

Sofas can be more than just a place to sit – they can shape behaviour, spark conversations and provide unparalleled comfort and flexibility. Edra elevates the sofa experience through material research and innovation, pushing boundaries without

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