Storie di ZERO

Unlocking the transformative power of light, Swedish brand Zero merges functionality, technological innovation and aesthetic appeal in versatile, Scandinavian-style lighting solutions that add value to modern workspaces and more.

Night lights help children to feel safe in the darkness, but even as adults we can still fear what’s lurking in the shadows. As these night-time lighting solutions show, they’re not just for the kids.

Lighting brand ZERO present HOOP: a luminaire designed by fellow-Swedish design group Front. An elliptical globe of light sits within a system of wire loops – its technology hidden to give it a magical feel. Watch the video to find out more...

We may live in somewhat gloomy times, but this year’s confident edition of Euroluce – the biennial international lighting showcase at the Milan Salone del Mobile – shone brighter than an old-fashioned 100-Watt light bulb.

Head north and you'll find a thriving design culture where the level of consideration given to the way things look, feel and work isn't determined by their scale. Be they housing projects, chairs or taps, the Scandinavian approach to design continues to be a more democratic one, driven in no small part by the number of Nordic architects who design beyond buildings.

'Awards come and go,' says Benjamin Hubert. 'They're not a mark of good design, that's for sure.' You'd be forgiven for thinking that there's more than a touch of false modesty or disingenuity at work here, given the celebratory press coverage the young British designer received a couple of years ago, not to mention the numerous plaudits. But not so. In a recent interview with Architonic, Hubert reveals himself to be as pragmatic and self-aware as he is creative.