Designed specifically for textiles retailers and interior designers, the Architonic-developed Online Shop Module creates exciting new opportunities in e-commerce

June 2016 sees the Online Shop Module – developed by Architonic as part of its e-commerce initiative – go live, having been implemented into the website of one of Germany’s leading specialist textiles retailers.

Designed specifically for interior decorators and textiles retailers, this cost-effective, cloud-based webshop software enables clients to build revenue-generating e-commerce capability seamlessly into their existing websites, the former dovetailing with the existing look and feel of the latter.

The Online Shop Module's configurator allows e-customers to create made-to-order textiles products – curtains, cushions, table cloths, and so on – according to their specifications

Curtain Up: Architonic’s new online shop software goes live | Nouveautés

The Online Shop Module's configurator allows e-customers to create made-to-order textiles products – curtains, cushions, table cloths, and so on – according to their specifications

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Tailor-made for the textiles business
Two special plug-ins come as part of the module package, especially developed for the textiles branch. The first is a configurator, which allows end-customers to put together all manner of products, such as curtains, table cloths and cushions, to meet their specific needs.

The second is a data cloud that keeps your e-shop updated in real time with the latest product data and images from premium textiles manufacturers Christian Fischbacher, Création Baumann, Nya Nordiska, SAHCO and Zimmer+Rohde. (More brands internationally will be coming on-stream after the launch.) No more laborious manual updating required, which is a significant saving for shop owners in terms both of time and money.

E-shop owners can save valuable time and money with the Online Shop Module's data cloud, which sees the product information and images in their webshops updated in real time

Curtain Up: Architonic’s new online shop software goes live | Nouveautés

E-shop owners can save valuable time and money with the Online Shop Module's data cloud, which sees the product information and images in their webshops updated in real time

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A richer weave
With over 80% of purchases starting with internet research, there’s no doubt that the Online Shop Module offers clients an invaluable way of establishing, with the minimum amount of effort and investment, a vital additional sales channel. It has rich marketing value, too, with e-customers judging a retailer’s expertise and brand relevance on their online research. Smart retailers understand that a physical showroom alone is, long-term, no longer enough.

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