Scandinavian synergy: Nawabari by BoConcept and BIG

Brand story by Sisse Bro
Herning, Danemark
19.10.23

Nawabari is a versatile and playful new furniture collection resulting from a Nordic collaboration that leverages the combined power of two Danish design titans, BoConcept and BIG.

Danish architecture office BIG proudly showcases the new Nawabari collection throughout its new headquarters in Nordhavn, Copenhagen

As experienced architects, renowned office BIG, led by Bjarke Ingels, knows a thing or two about spaces, interiors and how people act in them. It would seem then only natural that their architectural expertise would extend seamlessly into the realm of furniture and interior product design. ‘We connect the big picture to the small details, increasing our overall influence for the built environment’, as they say themselves about their product design department. The Nawabari collection, a collaboration between BIG and BoConcept, introduces a captivating series of versatile art pieces that seamlessly adapt to diverse places. Whether gracing a residential space, enhancing a hospitality project or elevating an office environment, these creations provide functionality and inspire creativity.

The Nawabari collection consists of a range of elements which can be combined and arranged in a variety of different interior settings and in various ways to accommodate different types of activity

‘BIG’s wealth of experience in architectural design and construction is of great interest to BoConcept. They offer us a way to understand how apartments and public buildings are planned to be built in the years ahead, and they inspire us regarding how different types of spaces can be used. Furthermore, their commitment to sustainable materials aligns perfectly with our vision for a more environmentally conscious future.’ says Claus Ditlev Jensen, Collection and Visuals Director at BoConcept.

The Nawabari collection has been designed to be used together or as individual stand-alone pieces. BoConcept proposes the sustainable covering Blend Fabric from acclaimed Danish textile manufacturer, Gabriel, yet the whole collection can be customised with any type of fabric from the BoConcept range. Playing with colours and arranging the various shapes is a key part of the joyful interaction offered by this collection. ‘BoConcept is known for creating elegant designs that are timeless and look good in any interior space. This collaboration with BIG brings a new spirit of informality and fun, characteristics of BIG’s disruptive approach,’ as BoConcept’s Chief Marketing Officer, Paula Mc Guinness, summarises.

The initial idea behind the design of Nawabari – tying ropes around a sponge – is very present in the final design, demonstrating BIG’s unconventional approach as well as BoConcept’s high level of craftsmanship

To underline their pride in the new collection, BIG has decided to showcase Nawabari across multiple floors within their new headquarters in Copenhagen. From 18 October, the public will also be able to discover the collection exhibited at selected BoConcept stores, including Paris, Copenhagen, London, Tokyo, San Francisco and Dubai.

A special installation will be exhibited at BoConcept, Gammel Mønt 11, 1117 Kopenhagen, Denmark, between 18 October – 8 November.

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