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Pfister’s curtain service is a known brand in Switzerland, providing clients with both the in-house brand and other known brands fabrics and an atelier to create made-to-measure curtains. The process of selecting a fabric, measuring the window and fitting required many contact moments and the only way for the client to actually see what the curtain could look like was in-store, or via a personal visit by one of the Pfister representatives with a car full of samples. We created 3 curtain ‘shapes’ to represent thick, medium and sheer fabrics. We then digitised each fabric and produced ‘photos’ of curtains. The result gave Pfister the chance to bring these curtains into their online shop, and their customers the chance to start the fabric browsing already at home.
Architonic Digital Studio
