Case study: Hästens. Inspirational mood image

Hästens bed needed the right mood image to communicate its strongest feature: its comfort. Instead of focusing on the bed, whose comfort is self-explanatory, we decided to focus our efforts on recreating the same comfort feeling around the bed itself. We first 3d modeled the product and the textiles and than shaped a peaceful, natural and calm context, where the bed stands in the center of the image and emanates its comforting feeling all around.

Architonic Digital Studio