Laico Showroom

Admun studio was commissioned to renovate main Showroom of Laico Brand in Tehran, Iran. Laico is a brand containing multiple sub-brands with various products, hence to design Laico central store, each group of products need various stands with different forms. The store is giant and hard to perceive. Numerous columns, irregular layout, and illegibility of the space makes the user confused through the space.

How could Diversity be illustrated by the means of Integration?

A peaceful space with a variety of products, not adding complexity to complexity, a perceivable space for the user. Around which center can the layout become integrated? What is the contemporary vision of the product and the customer? How does the user experience the space? How can a brand from past be usable for today and the future?

The strategy of the design team while getting help from a circular form is creating a modular flexible pattern through the layout. Elevations of the stands are reflected in the layout. All that will be added to the space is going to be in white color. The whole irregular layout of the space is prepared to address all the presumptions. A white vivid spot in the center, the convergent floor pattern together with the ceiling pattern attracts the user into the project. An event occurs here: A platform to stop and choose, creating a rotation, experiencing and understanding. All the products are categorized through the sections of the circle, stands from short to tall reveal themselves to the user gradually at the first look. The space becomes very familiar and recognizable at a glance.

Different elements, products and the user are all in a convergent and synergic harmony.

Design team: Abolfazl Khamsie, Masoud Almasi, Farshad Habibi, Alireza Hashemzade, Majid Maboudi
Lead Architects: Shobeir mousavi, Amirreza Fazel, Mehdi Kolahi
Graphics: Kimia Bamfarahnak, Kasra Karami, Niousha Ghasem
Construction Manager: Babak Moshrefi, Mehdi Mousavi
Construction: Admun Studio

Client: Laico